Why would you choose to rent trade show displays and equipment rather than purchase? Owning a trade show display may seem wise but in the grand scheme, a trade show rental costs less.
1. First of all, there are storage costs to consider. Trade show displays are comprised of several pieces: structure, graphics, floor covering, lighting and possibly tables, chair(s), literature stands... the list goes on. Where do you intend to store this where it (a) won't be in the way at your place of business, (b) will be kept cool and dry and (c) is readily accessible? Public storage units seem like the ideal solution but the smallest costs about $60 per month (at this writing). A climate controlled unit will cost much more. Multiply that by 12 months and you have an approximate cost for storing a trade show display that you've purchased. A trade show rental is simply more cost effective.
2. One trade show display does not fit all: In other words, one size trade show display may not be accommodated by every venue and it may not fit each of your marketing objectives. Rentals allow you to customize the look of your exhibit so that you meet your marketing objectives from show to show. Renting also allows you to change the display quickly because your resources aren't tied up in one structure. This in turn allows you the flexibility to target your marketing message and your graphics from show to show.
3. One trade show display means you have to decide between "this" event or "that" event but not both and especially not simultaneously. Rental trade show exhibits allow you to appear at more than one trade show event occurring at the same time, provided you have the necessary staff, with a display customized for each venue.
4. Trade show exhibit rentals allow you to "test drive" several trade show displays before you purchase. It's difficult to know exactly what you need and which trade show display will meet those needs.
Apple Rock provides custom trade show rental solutions tailored to each client's individual design needs, budget, and marketing objectives. Before you decide to buy, contact an in-house design consultant. Apple Rock's consultants are always available to review your program.