written by Stacy Jones, Event Marketing Specialist
Interactive technology can be seen any in every facet of life in today’s rapidly changing, high tech world. However, this has not always been the case. Interactive technology started as a way to teach people, without them knowing they were actually learning. It has now taken on a life of its own, in fact 38 percent of Americans own a touch based tablet, according to the Pew Center for Research. Interactive technology has evolved into a fun activity aimed at engaging people in a variety ways while conveying a message. On the trade show floor, that message is all about brand.
In the recent past, interactive technology has revolved around fun. From the advent of smart phones to interactive gaming system and touch based tablets the interactive technological industry has been focused on providing entertainment to the masses. While all forms of interactive technology are still amusing, it turns out that using this technology on the trade show floor is a great way to truly engage potential customers, while providing a better way to measure leads and results.
At any trade show you will find touch-based tables, floor projection, iPads with interactive capabilities or you may even get a peek at the newest addition to our interactive family, the 80-inch portable multi-touch screen wall. We know the importance of introducing fun into a static environment, especially when companies and sales people alike are trying to get captivate customers with their product. Apple Rock, a preferred integrator of technology, feels strongly about incorporating technology in every design, because we know the benefits or adding new, engaging technology to your booth or face-to-face marketing event.
We urge you to familiarize yourself with all of the interactive, touch-based technologies available to enhance your face-to-face marketing event. For an up close and personal look at all the cutting edge technologies available to outfit your exhibit, visit an Apple Rock Showroom.