Blog

Check out our latest blogs, designed to help you maneuver the many facets of tradeshow and event planning!

(Newest blogs always stay on top, but scroll through our 35 years of expert advice or search by topic.)

The Science of Storytelling in Exhibit Design

April 8, 2024 - 11:42am

The science of storytelling in exhibit design is a powerful tool, capable of transforming ordinary exhibits into extraordinary, memorable experiences.

Psychology of a Space: Designing Exhibits That Resonate

March 25, 2024 - 4:44pm

The way we perceive space, influenced by various design elements, has the ability to shape our emotions, behaviors, and overall experience within an environment.

Designing for Diversity: Creating Inclusive and Accessible Exhibit Spaces

March 14, 2024 - 7:58am

Why should you consider inclusivity and accessibility when designing your next exhibit space? To welcome and accommodate visitors of all abilities, backgrounds, and preferences, ensuring that...

The Designer's Toolbox - Entry 03: A Gray Area

February 29, 2024 - 1:11pm

Ready for a much needed conversation. A topic that most think is very straight forward, but actually has quite a few variables to achieve the best outcome. Let’s talk COLOR in the large format...

The Value of Custom Builds for Trade Show Exhibitions

February 12, 2024 - 3:22pm

When it comes to trade shows, standing out is not just an option—it's a necessity! Learn more about the world of custom trade show exhibits; they are strategic tools that can elevate your brand...

Sustainability in Custom Trade Show Exhibits: Best Practices

January 30, 2024 - 4:11pm

Learn how businesses can reduce environmental impact and position themselves as responsible industry leaders. Embrace sustainability for the future of custom trade show displays.

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6 Cost Considerations When Planning Your Trade Show Budget

June 30, 2023 - 1:05pm

Crafting an effective trade show budget lays the foundation for a successful campaign. Aligning expenses with your objectives, whether spotlighting talent for lead generation or investing in brand-...

Money-Saving Tips for Exhibitors: Maximizing Your Trade Show Budget

June 15, 2023 - 5:28pm

Learn how to maximize your trade show budget while creating an exceptional exhibit that aligns with your company's goals and objectives. Explore cost estimation, budgeting strategies, labor...

How to Identify and Track Trade Show Goals

May 31, 2023 - 12:00am

Having definitive goals will keep you and your team on track throughout the process of designing, implementing, attending and evaluating your trade show program return on investment (ROI). It is far...

7 SMART Objectives to Achieve Your Trade Show Goals

May 10, 2023 - 12:00am

Get ready to level up your trade show game by setting SMART goals to bring structure and laser focus to your planning. SMART, which stands for Specific, Measurable, Attainable, Realistic, and Timely...

Apple Rock Celebrates its 35 Anniversary with Industry Recognition and an Open House

April 29, 2023 - 12:00am

Thirty-five years ago, one man started a marketing company in Greensboro, North Carolina. Initially it catered to the recreational vehicle industry but over time it built its reputation designing and...

Design Ideas to Consider Before ExhibitorLIVE 2023

April 18, 2023 - 4:18pm

ExhibitorLIVE23 is just around the corner, and we’re excited to debut our 35th anniversary display! If attending, we'd like to offer you a complimentary exhibit hall pass. Read on to find out...

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