Blog

Check out our latest blogs, designed to help you maneuver the many facets of tradeshow and event planning!

(Newest blogs always stay on top, but scroll through our 35 years of expert advice or search by topic.)

The Science of Storytelling in Exhibit Design

April 8, 2024 - 11:42am

The science of storytelling in exhibit design is a powerful tool, capable of transforming ordinary exhibits into extraordinary, memorable experiences.

Psychology of a Space: Designing Exhibits That Resonate

March 25, 2024 - 4:44pm

The way we perceive space, influenced by various design elements, has the ability to shape our emotions, behaviors, and overall experience within an environment.

Designing for Diversity: Creating Inclusive and Accessible Exhibit Spaces

March 14, 2024 - 7:58am

Why should you consider inclusivity and accessibility when designing your next exhibit space? To welcome and accommodate visitors of all abilities, backgrounds, and preferences, ensuring that...

The Designer's Toolbox - Entry 03: A Gray Area

February 29, 2024 - 1:11pm

Ready for a much needed conversation. A topic that most think is very straight forward, but actually has quite a few variables to achieve the best outcome. Let’s talk COLOR in the large format...

The Value of Custom Builds for Trade Show Exhibitions

February 12, 2024 - 3:22pm

When it comes to trade shows, standing out is not just an option—it's a necessity! Learn more about the world of custom trade show exhibits; they are strategic tools that can elevate your brand...

Sustainability in Custom Trade Show Exhibits: Best Practices

January 30, 2024 - 4:11pm

Learn how businesses can reduce environmental impact and position themselves as responsible industry leaders. Embrace sustainability for the future of custom trade show displays.

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Should I Stay or Should I Go – the 2021 Trade Show Dilemma

April 16, 2021 - 5:27pm

While you are debating to go to the show or not, most likely one or more of your competitors are strategically planning to go to claim more market share, and may be taking full advantage by...

2021: Rethink Your Trade Show Experience

February 24, 2021 - 11:01am

Onward and upward! 2020 threw all of us a curve ball, but our feet remained planted. We adjusted our stance to adapt with the shift, and we kept our eye on the target. This year is your year, and...

Apple Rock Selected As Finalist for Portable Modular Awards

December 15, 2020 - 5:50pm

Apple Rock has been selected, among 39 other design, as a finalist for Exhibitor Magazine's Portable Modular Awards. ...

VLOG: Now is the Best Time to Plan... and Save!

December 2, 2020 - 7:01pm

Invest into your 2021 program now and save! We can help you plan and design for the upcoming year now with our discount and low-risk refund policy.

Apple Rock Awarded Five MarCom Awards in 2020

November 19, 2020 - 12:40pm

Apple Rock Displays has once again been recognized for its creative designs, winning an award for all five custom trade show designs submitted under the Print Media | Advertising | Trade Show Exhibit...

The Hybrid Future of Events

October 8, 2020 - 5:00pm

So, what will the future of trade shows and events look like? While I wish I had a crystal ball, I will say this… it will be different! Regardless of which camp you are in, we still must plow forward...

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