Blog

Check out our latest blogs, designed to help you maneuver the many facets of tradeshow and event planning!

(Newest blogs always stay on top, but scroll through our 35 years of expert advice or search by topic.)

How to Build and Train a Powerhouse Trade Show Team for Maximum Impact

April 30, 2024 - 9:11am

Your team is one of your greatest assets on the trade show floor, and their performance can make or break your event success! Equip them with all the tools and training necessary to have a successful...

The Science of Storytelling in Exhibit Design

April 8, 2024 - 11:42am

The science of storytelling in exhibit design is a powerful tool, capable of transforming ordinary exhibits into extraordinary, memorable experiences.

Psychology of a Space: Designing Exhibits That Resonate

March 25, 2024 - 4:44pm

The way we perceive space, influenced by various design elements, has the ability to shape our emotions, behaviors, and overall experience within an environment.

Designing for Diversity: Creating Inclusive and Accessible Exhibit Spaces

March 14, 2024 - 7:58am

Why should you consider inclusivity and accessibility when designing your next exhibit space? To welcome and accommodate visitors of all abilities, backgrounds, and preferences, ensuring that...

The Designer's Toolbox - Entry 03: A Gray Area

February 29, 2024 - 1:11pm

Ready for a much needed conversation. A topic that most think is very straight forward, but actually has quite a few variables to achieve the best outcome. Let’s talk COLOR in the large format...

The Value of Custom Builds for Trade Show Exhibitions

February 12, 2024 - 3:22pm

When it comes to trade shows, standing out is not just an option—it's a necessity! Learn more about the world of custom trade show exhibits; they are strategic tools that can elevate your brand...

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CES Guide: Vegas To-Do's For Trade Show Fun Primary tabs

December 11, 2016 - 10:15am

We’ve done a deep dive into the Sin City scene and come up with a few must-sees across the spectrum of Vegas experiential possibilities – do you want adrenaline rushes, serene spa moments, cuisine,...

Benefits of Purchasing vs Renting Conference Displays Explained

November 29, 2016 - 10:28am

Regardless of whether your exhibit is one you purchase or one you rent, it can be customized to align with your company, your brand, and your objectives and goals. Deciding whether to purchase or...

Top 6 Benefits of Renting a Custom Trade Show Display

November 14, 2016 - 11:58am

“Do we rent a trade show display from Apple Rock or purchase one?” There are many pros and cons for each approach and in this week’s blog we will address the myriad benefits of renting your trade...

PACK EXPO 2016: Things To Do In Chicago At Night

October 27, 2016 - 3:01pm

Are you heading to PACK EXPO 2016 in Chicago Nov. 6-9? We wish you a profitable, productive show but all work and no play is, well, no fun. Far better to combine business and pleasure, and we’ve...

6 Reasons To Say Goodbye to Print and Hello to Digital!

October 4, 2016 - 3:07pm

Digital content is flexible, up-to-date, saves you money, and provides you with better quality leads! Say goodbye to print and hello to digital to maximize your exhibiting goals.

International Trade Shows: A Case Study

September 20, 2016 - 1:08pm

Recently, Celgard exhibited at Battery Japan, Western Japan’s largest smart energy show. Celgard, which is headquartered in the United States, chose Apple Rock as their exhibit partner because of...

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