Apple Rock Trade Show Blog

2015 Annual Open House Recap

We had a blast and hope you had the chance to join us, but if you did not you are always welcome to tour our facility and see the great face-to-face event products we offer, anytime. We would like to thank our fantastic display and flooring partners, Moss Exhibits, Nomadic Displays and Brumark Total Flooring Solutions, who showcased some of their latest and greatest products for all types of face-to-face events.

Apple Rock Display's Annual Open House Event

Every year we enjoy inviting our current and hopeful clients to our headquarters in Greensboro, NC for an exciting Open House Event. This year is no different, expect the event will be larger than any we have done in the past. This year, we have invited three of our top vendor partners (no offense to our other vendor partners, we love you guys and think very highly of you, too). For this event we will be joined by Moss Exhibits, Nomadic Displays and Brumark Flooring. These terrific companies will be showcasing the latest and greatest face-to-face event marketing products to help ensure you trade show or other event will be a success.

Signs That It’s Time to Buy a New Trade Show Exhibit

We completely understand that the struggle of persuading upper management to spend money this time of year, is real. As the exhibit manager you know that your display is way past its prime, but convincing your boss that it is necessary to purchase a new one is next to impossible. So here you sit, hoping that it dies a horrible death in transit or some freak accident happens on the show floor crushing it into smithereens. Well, fear no more we are going to give you the top 10 signs that it is time to convince your boss the time to buy a new exhibit is now.

Collaboration is the key to Building a Successful Event Program

Here at Apple Rock we take the idea collaboration to heart. We have learned how to work together well by bringing several different departments together to complete a single build every day. Appling these lessons to working with outside ad agencies means that your event program will be that much more successful. We believe that success is inevitable when everyone is working together to achieve a common goal. The goal, in this case, is ensure your company’s marketing efforts are the same across the many different marketing channels. We don’t simply want to design fantastic exhibits or branded spaces for your company, we truly want to be a marketing partner to your company and ad agency. Contact us today to see how we can help make your marketing efforts successful through collaboration.

Faster, Better or Cheaper- Pick Two

All too often we speak with clients that decided to choose the ‘cheaper’ exhibit and were very unsatisfied with the quality of their display. When you invest in a trade show display keep in the back of your mind that you are investing in a multi-year experience, not simply a display. We think the quality of your display should be an important factor because the better the quality the easier it will be on you, for years to come. Sometimes when you choose the cheaper price tag it can be deceiving. The upfront price may seem like a great deal, but when you start adding the cost of the repairs you will have to make over the next few years and it could very well exceed the original price of the more expensive exhibit.

Are you Thinking About Breaking up With Your Current Display House?

There are many more questions you could ask to determine if your current exhibit house relationship is still the right choice for your company, however there’s no need to continue if you said no to one or more of these questions. Just like any separation in life it can be a difficult time full of questions that you simply don’t know how to answer and the need to make tough decisions about the future of your event marketing program. So what’s the best way to make the split as painless as possible? Of course it’s always easier said than done but the following tips should help make it easier.

Location, Location, Location: Choosing a Local or National Trade Show Display Partner- Why not Both?

When you are investing thousands of dollars into a trade show exhibit, it’s important to know that your exhibit is being built with quality materials at a facility relativity close to your company if not in your own back yard. This is important because you will have the ability to give your opinion throughout the design process and you will want to see the finished display before it ships to show. Plus, being able to easily attend meetings is essential to the success of your event marketing program. Apple Rock has 5 locations total, 3 of them being full-service facilities located in North Carolina, Las Vegas and New Jersey. Making us an ideal choice for many companies across the country. Not to mention the loads of long-term vendor partnerships we have to assist us in ensuring your face-to-face event goes off without a hitch.

How to Choose a Reliable Exhibit Builder

There are several ways to find a reliable exhibit house to meet your needs while maximizing your face-to-face event marketing program. You could ask for referrals from other event marketers in your industry. Attend a trade show and really pay attention to the booths, then when you see some designs you like ask the company what display house they use. You can also do this with pictures, however it won’t be the same or just simply perform an internet search. Once you narrow down your search to a few exhibit manufacturing firms there are some vital questions you must ask before making a final decision, such as:

Why Apple Rock Displays Is A Nomadic Premium Partner

Creating meaningful partnership is the very foundation of success for any business. Here at Apple Rock Displays, we learned that lesson long ago. Companies and individuals alike achieve more when they work together towards completing a common goal. Which is one reason why we value our partnerships with several leading national display system brands, such as Nomadic Displays. The other reason we value our vendor partnerships is because we always strive to find the best solutions for all of your face-to-face event marketing needs and pride ourselves on having plenty of options for you to choose from. Having these long standing partnerships helps us to find a variety of display solutions to fit your needs while staying on budget.We strive to offer you the best products at the best price, with all the choice and customization you could want or need.

Team Building The Apple Rock Way

Learning or having a refresher course on these skills is a great way to keep employees operating together as a well-oiled machine, increasing productivity and overall happiness in the work place. Each year our company hosts a day full of team building activities, which have come to be known as the Apple Rock Games. On this day, we close the office, take off to a fabulous destination and spend the day together participating in a variety of team building challenges designed to bring out the best in all of us both personally and professionally.


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