Apple Rock Trade Show Blog
Are you looking to upgrade an existing exhibit, searching for the hottest new trends to ensure your booth wow’s the attendees and gets your company noticed at your next trade show, or are you simply curious of what the new 2014 booth design trends are? Here are a few observations we have made with regards to the latest design trends and how it affects the trade show industry.
When you think about Mobile Marketing, I bet the first thing that pops into your mind has something to do with technology. Well you can use technology for Mobile Marketing, but here, we’re talking about multiple events that happen in multiple cities or states, a tour. A Mobile Marketing Tour is a series of events for a specific demographic of customers to present new products, products that are specific to them or simply to appreciate their business.
Whether you are a parent or not you have heard of the Oscar-winning Disney film Frozen. Having just watched that movie for the 12th time with my daughter it quickly became the inspiration for this blog. After all, “What does an exhibit manager do in the summer?”
Interactive technology can be seen any in every facet of life in today’s rapidly changing, high tech world. However, this has not always been the case. Interactive technology started as a way to teach people, without them knowing they were actually learning. It has now taken on a life of its own, in fact 38 percent of Americans own a touch based tablet, according to the Pew Center for Research. Interactive technology has evolved into a fun activity aimed at engaging people in a variety ways while conveying a message. On the trade show floor, that message is all about brand.
Apple Rock Displays recently attended the EXHIBITOR2014 trade show, in Las Vegas on March 17-19, 2014. This show is North America’s largest exhibition of trade show products and services. Our company was among many other exhibit design houses demonstrating the latest trends in trade show booth design. The best of the best companies, in the industry come here to showcase new designs, products and ideas.
Your lead follow-up plan is the most important piece of your trade show strategy. You have already worked hard to prepare for your show and to generate more leads during the event. Now what are you going to do with them?
Lights. Camera. Action! What draws people in better than bright lights, bold colors, inviting sounds and intriguing smells? People walk the show floor using all of their senses to make decisions about which booths to visit. Create an inviting environment by using some or all of these elements.
As a start to dive into the Leads Champ educational series, it is important to define what being a leads champ means to your organization. In the last segment, we clarified the meaning of a qualified lead. Even though a qualified lead can mean different things to various organizations, the key is to define and measure the success of each event by a direct year over year comparison.
Take away all the noise behind lead generation and boil it down to what is most important to the everyday company, it all comes down to sales. Regardless of the media you use whether it be digital, broadcast, print, billboards, etc. the main question to ask yourself is “Does the spend match the sales return within a given period?”.
Qualified leads champions are shining stars on the trade show floor. They stand out as leaders in their industry. They can boost the number of meaningful engagements at the show, increase sales and appointments all while decreasing the overall cost per lead. These people are often praised by their bosses for a fantastic return on investment from their face to face marketing event. You too, can be on your way to becoming a qualified leads champion.