Apple Rock Trade Show Blog
Lights. Camera. Action! What draws people in better than bright lights, bold colors, inviting sounds and intriguing smells? People walk the show floor using all of their senses to make decisions about which booths to visit. Create an inviting environment by using some or all of these elements.
As a start to dive into the Leads Champ educational series, it is important to define what being a leads champ means to your organization. In the last segment, we clarified the meaning of a qualified lead. Even though a qualified lead can mean different things to various organizations, the key is to define and measure the success of each event by a direct year over year comparison.
Take away all the noise behind lead generation and boil it down to what is most important to the everyday company, it all comes down to sales. Regardless of the media you use whether it be digital, broadcast, print, billboards, etc. the main question to ask yourself is “Does the spend match the sales return within a given period?”.
Qualified leads champions are shining stars on the trade show floor. They stand out as leaders in their industry. They can boost the number of meaningful engagements at the show, increase sales and appointments all while decreasing the overall cost per lead. These people are often praised by their bosses for a fantastic return on investment from their face to face marketing event. You too, can be on your way to becoming a qualified leads champion.
Trade Show Exhibits are multi-layered environments consisting of architecture, functionality of the space, visual appeal, lighting and smell. These layers coincide with a person’s natural senses. In order to attract the desired demographic and prospect to your booth all the senses or layers must be addressed individually then as a whole in the design phase.
We all know that social media is a wonderful marketing tool for your company and products. Facebook has over 728 million daily users alone, but how do you fully engage your audience with your brand? Here are ways to engage your fans...
We at Apple Rock are able to take our 25 years of branding experience and manufacturing capabilities and apply them to help clients in other areas of branding, like retail stores and corporate lobbies. Check out our recent work for A Wireless, a Verizon retailer...
"Without continual growth and progress, such words as improvement, achievement, and success have no meaning." - Benjamin Franklin The same is true for the ADAPT Interactive Table from Apple Rock. The 2013 winter season brings some really great new features to enhance your next trade show event...
Last month we talked giveaways, entertainers, and digital entertainment as great ways to draw a crowd in your booth, giving you the perfect opportunity to meet your potential customers. Here are a few more ideas to put in your exhibit idea box that are sure to fill your space & get people talking about you!
The International Consumer Electronics Show (CES), with more than 40 years of notable accomplishments, proclaims itself to be the “global gathering place for all who thrive on the business of consumer technology” as well as the largest app event in the world.