Apple Rock Trade Show Blog
The inTouch iPad app is a powerful sales tool that houses all your marketing materials in one intuitive interface. With the inTouch iPad app, you can better interact with show attendees and showcase your business products and services in the palm of your hand. November1st, the inTouchPad 2.0 update will be available, featuring the added ability to scan badges and collect leads real time!
Here at Apple Rock, we always say that planning is the key to hosting a successful face-to-face marketing event, and while this is true, you will also find that there can be lots of unknown varibles on the trade show floor, especially when a show is in full swing. The best way to combat these scary surprises is to hire a full service trade show supervisor for your exhibit.
Unless you are hiring a professional AV company, like PSAV, you might want to know the tricks to installing any kind of basic AV equipment. For example, do you know the output difference between VGA and HDMI? Wi-Fi is a great option at home or in the office, but is it really the best option for your internet needs at the show?
When you are planning the budget for your booth, know that there can be some hidden costs associated with hanging signs. Here are some of the most common fees you will see when arranging rigging on the show floor and ways to avoid hidden costs, or at least prepare for them.
Exhibit electricity is an important detail that should be strategically planned to ensure your exhibit will function properly throughout the show. Typically, having your electrical outlets and internet cables run is the first thing that should happen when you arrive on-site. Occasionally, the electricians will run your power and internet before you arrive; however it maybe in your best interest to supervise the install, all you have to do is request it. It’s important to have all your electrical and internet cables run before the larger booth components arrive for install. Having the electricity installed before you put down the carpet or flooring is critical and often a mistake first-timers make. As an added benefit, it allows you to you neatly hide potential trip hazards neatly under the flooring.
Drayage is a term used in the trade show industry for material handling. Simply put, you pay for the show decorators to move your freight (all the pieces of your exhibit) from the loading dock to your assigned space. Generally the cost is determined by every 100 pounds of freight, but the total price depends on the city and venue your show is in. We know it can be expensive, so we would like to share some tips on how to save money while avoiding surprise drayage charges.
There are two ways to get your exhibit to the venue. Shipping directly to the show or shipping to advance warehouse. Advance warehousing is simply temporary staging in a designated warehouse where your exhibit can be stored. Advance warehouses are show specific and generally start accepting shipments up to 30 days in before the show opens and stop 7 days before target install dates.
You have reserved your company’s exhibit space in an upcoming trade show, your exhibit has been built, so now it’s time to start thinking about installing and dismantling your booth on the show floor. Not having the right labor team on-site will make your life a living nightmare. Having a reliable group of experienced labor personnel is an important aspect to having a successful show.
Exhibiting in a trade show exhibit is a lot like buying a house, you have the initial cost of purchasing the structure, and then you have the added expenses to keep it running, like electricity, plumbing and other day-to-day living costs. Plus, you have to create and live with a budget, making sure your booth is you have a good ROI, just like your house. On the trade show floor, your ‘living costs’ are called show services. So let’s talk about setting a budget for show services.
Winning is an important aspect of our culture at Apple Rock, every day our team strives to win our clients with our expertise and design. Not just the first time, but every time. We have had an exciting and productive year so far at Apple Rock! We have being producing award-winning exhibits, won safety awards, website awards and named one of the triad’s top performing companies, so far this year.