Apple Rock Trade Show Blog
Posted by applerock on May 1st, 2013 | Tips & Strategy, trade show design, trade show flooring
Flooring is an integral part of your overall design. Flooring infuses design, sets the foundation and keeps the branding of your space consistent from top to bottom. Depending on your flooring needs, rental or purchase may also be possibilities. Highlighted here are some options to consider: Carpet: no shedding or fuzz, durable, budget-friendly, custom inlays or logos FlexFloor (hardwoods): rollable for easy installation, durable surface, 12 finishes, designed for multiple uses, easy to maintain, no worries about spills or stains SoftFloor Tiles : cost-effective, versatile, easy to install,... read more
Posted by applerock on April 3rd, 2013 | Announcements
We’ve known for some time now that our website wasn’t the best representation of who we are. It was jam packed with great information but had become hard to navigate. As a firm that preaches the importance of clear and concise messaging, it was time to apply the rule to ourselves. So, with our 25 th anniversary approaching, we moved our website to the top of the “To Do” list. In the planning phase, we realized that a theme was emerging; it was all about building. We talked about building partnerships with our clients, building the idea behind the design, building the display and building on... read more
Posted by applerock on March 22nd, 2013 | Apple Rock Events, exhibitor2013, Technology for Event Marketing
Eric Burg, president of Apple Rock Displays, spent the past several days attending Exhibitor2013 in Las Vegas, the world's largest trade show devoted to trade shows. Below are Eric's comments and observations from the show floor: Apparently, a river of creative juices has been flowing through the trade show marketing community in preparation for #Exhibitor2013 . From the floor of the convention center in Las Vegas, it was apparent that exhibitors pulled out all the stops to position their product top-of-mind with busy convention goers. There were hundreds of creative and innovative new ideas... read more
Posted by applerock on March 11th, 2013 | Tips & Strategy, Trade Show Events
The purpose of promotional activities is to provide people with a compelling reason to show up to your booth at your next trade show. Effective promotions increase the quality of resulting leads, as well as the quantity of those leads. There are many ways to promote an event including: advertising in local newspapers or trade show publications, telemarketing, pre-show mailings, press relations, websites, sponsorships, and giveaways. Pre-show mailings are a particularly effective promotional activity, but should never be used alone. To get the results you desire, you will need to do many of... read more
Posted by applerock on March 11th, 2013 |
Without the proper shipping logistics services, your exhibit is worthless because it will never see the trade show it is intended for. There are many things to take into consideration when preparing shipments, choosing carriers, and protecting exhibits. The following tips will remind you about the necessary steps to take before transporting an exhibit to an event. It is important to plan out what type of transportation you will need far in advance. Waiting until the last minute will only raise costs and limit your alternatives. You should consider the packaging needs of the exhibit (fragile,... read more
Posted by applerock on March 11th, 2013 | Tips & Strategy, Trade Show Events, Trade Show Strategy
There are hundreds of trade shows year round throughout the world and more shows are being created each year, especially in developing areas such as China. The events that your company chooses to attend will make or break your trade show marketing approach. A careful analysis of existing trade shows is necessary before a sensible decision can be made. Certain trade shows are appropriate for different companies, depending on their specific marketing objectives. Finding information about trade shows is easy with the use of the internet. The web offers a plethora of sites like TradeShowWeek.com... read more
Posted by applerock on March 11th, 2013 | Trade Show Displays, Trade Show Strategy
Without the appropriate staff, your expensive trade show display could be wasted. When the line of communication between your customers and your business is not strong, there are many lost prospects. Usually, sales people are ideal for staffing trade show booths because they are aware of how to deal with customers and know the details of your products or services. There are many things to remember when choosing staff members for a trade show or marketing event. Selecting staff members who will give their best effort is one of the most challenging aspects of staffing exhibits. You should... read more
Posted by applerock on February 14th, 2013 | 25th anniversary, Announcements, Apple Rock, Apple Rock Events, displays, graphics, interactive technology, touch-screen, trade show
Apple Rock is Celebrating 25 Years of Building Better Ideas. read more
Posted by applerock on January 24th, 2013 | Apple Rock, interactive technology, iPad, iPad App
Apple Rock has delivered on our promise to push the limits of connectivity with a new iPad application. The new ADAPT Interactive iPad App is a customized app that compliments the ADAPT Interactive Touch-Screen Counter, which debuted at Exhibitor 2012, the world conference and exhibition for trade show and corporate event marketers, where it won the Buyer’s Choice Award. Whether at a trade show or at a client meeting, this new app connects the user to a wide range of brochures, photos, presentations, videos, direct links to corporate websites and social sites. Either way, this innovative new... read more
Posted by applerock on November 15th, 2012 | Announcements, Trade Show Displays
Apple Rock earned two MarCom awards. A Platinum award for a custom rental tradeshow display for Vecoplan, LLC, and a Gold award for a custom tradeshow display for SEW Eurodrive. This is a second year win for Apple Rock, who won a Gold MarCom in 2011 for the Northstate custom display design. read more