As trade show experts we work hard to help educate our clients on the ins and outs of show services. Last month we discussed the difference between advance warehouse and direct to show shipments. This month we want to take some of the mystery out of material handling fees, and suggest ways to save you money.
Apple Rock Trade Show Blog
Today's world is driven by social media and immediate gratification, People are making quick decisions based on what they see. The Trade show floor is no different. Think of it like Pinterest in 3-D – so which brands are you going to follow, like and pin?
We are constantly tracking trends in our industry and lately we are seeing an influx of design requests for custom rental displays, or to expand an existing display with rental components. This could be due to many factors: smaller end of the year budgets, allocating more of the budget to hospitality or technology in their booth, or simply because clients like the flexibility of rentals. Let's look at a few reasons why you should consider adding custom rental options to your program this fall.
Since Monday is labor Day we wanted to take a moment to discuss trade show labor rules. Understanding labor rules and requirements at different trade shows is important to understand, especially in labor union cities. We want to help demystify some of the basic rules to help you be better prepared for your next event.
Pulling off a successful exhibit at a trade show can be quite the feat. It takes several well choreographed teams to get the most out of your trade show venture. One of the biggest mistakes we see frequently is a client waiting too long to get the ball rolling on their trade show program.
Understanding the difference between shipping to the Advance Warehouse versus Direct To Show, can save you a lot of time, money and headache. Here we break down the simple differences so you know what to expect, and give you an alternative solution.
Exhibitors that have planned ahead for the show and communicated those plans clearly with their employees are more likely to keep a positive attitude. When employees face the inevitable challenges during move-in, if they have a clear plan and solid communication about the process, they are less likely to have their attitude sour when something goes wrong. Event managers should be available at all times to engage when this happens.
This month Apple Rock is focusing on the importance of graphics for trade show exhibits or even corporate spaces. We have invited some of our valuable partners to share their wisdom with our audience. Join us while we explore the naked truth about fabric graphics with our partner Optima Graphics, one of the leading graphic vendors in the industry.
Graphics are a crucial part of any trade show exhibit. They can make or break your exhibit. Just like everything else in the trade show industry there are several elements involved in designing attention grabbing graphics. Today, we would like to share with you the best tips we know when it comes to graphic design.
History of Trade Shows- The Great Exhibition of 1851