Since Monday is labor Day we wanted to take a moment to discuss trade show labor rules. Understanding labor rules and requirements at different trade shows is important to understand, especially in labor union cities. We want to help demystify some of the basic rules to help you be better prepared for your next event.
Apple Rock Trade Show Blog
Pulling off a successful exhibit at a trade show can be quite the feat. It takes several well choreographed teams to get the most out of your trade show venture. One of the biggest mistakes we see frequently is a client waiting too long to get the ball rolling on their trade show program.
Understanding the difference between shipping to the Advance Warehouse versus Direct To Show, can save you a lot of time, money and headache. Here we break down the simple differences so you know what to expect, and give you an alternative solution.
Exhibitors that have planned ahead for the show and communicated those plans clearly with their employees are more likely to keep a positive attitude. When employees face the inevitable challenges during move-in, if they have a clear plan and solid communication about the process, they are less likely to have their attitude sour when something goes wrong. Event managers should be available at all times to engage when this happens.
This month Apple Rock is focusing on the importance of graphics for trade show exhibits or even corporate spaces. We have invited some of our valuable partners to share their wisdom with our audience. Join us while we explore the naked truth about fabric graphics with our partner Optima Graphics, one of the leading graphic vendors in the industry.
Graphics are a crucial part of any trade show exhibit. They can make or break your exhibit. Just like everything else in the trade show industry there are several elements involved in designing attention grabbing graphics. Today, we would like to share with you the best tips we know when it comes to graphic design.
History of Trade Shows- The Great Exhibition of 1851
We don’t just build amazing displays though. The expert staff at Apple Rock will be by your side from beginning to end using our vast knowledge to help your company create the best possible trade show program. We have the ability to provide marketing and promotional support, supply any needed audio/visual equipment, assist with staffing and more. So our promise to you is that we will continue providing you with great service, exceptional products, and useful information to help your company successfully build its brand year after year.
The physical space your company uses daily to conduct business is an extremely visual element of the branding puzzle that we as marketers are always trying to piece together. That space should be used as an influential billboard of sort to communicate your brand identity and create and experience for all who enter. The goal of environmental branding is for consumers to be able to draw a connection from your physical space to your product and back. A good way to achieve this task is to use dimensional branding in your retail store or corporate headquarters that truly speak to your current marketing campaign.
We aim to help our customers become successful in the face-to-face marketing industry, knowing full well that knowledge is the key to this. The more you know, the more prepared you are to make the best decisions for your company and trade show program. In the initial phase of the quoting process, our sales people are asked a few of the same questions often, so we thought it may be good to go ahead and answer some of those for you.