Apple Rock Trade Show Blog
Lighting is often an afterthought, but it should be a crucial part of design. Proper lighting can make the biggest impact on your trade show booth or lobby design, helping your name and message stand out and draw people in. Join us as we discuss benefits of using LED lighting in your spaces.
This month, Apple Rock Displays is celebrating our 27th Anniversary. Throughout the years we have been in almost every trade show or branded environment scenario imaginable and walked away with a little more knowledge than we had before. We value this hands-on approach to learning the ins and outs of the trade show industry and think you should too.
Spring is about realigning your personal and professional goals. As an event manger it’s a great time to re-evaluate your trade show program’s effectiveness. Making the change from traditional handouts to new state-of-the-art technology can change the perception of your brand on and off the show floor, while saving you time and money.
Apple Rock has been a leader in the trade show exhibit industry for 27 years. We specialize in the design, manufacturing and storage of custom exhibits, that are proudly built right here at our centrally located headquarters in Greensboro, North Carolina. In fact, we recently increased our manufacturing space in order to provide our customers with more state-of-the-art fabrication capabilities, making us one of the largest display manufacturing facilities in North Carolina.
If you are not already, you should be taking advantage of the overhead real estate in your corporate lobby or trade show space with hanging signs. Hanging signs aren’t just for the trade show floor anymore, displaying a well-made, innovative hanging sign in your lobby has the ability to truly bring your brand to life and wow potential customers. However, the aerial space is especially important on the show floor, where you only have mere seconds to grab the attention of attendees in a sea of displays that can look very similar. Creative hanging signs are like having a large neon arrow above your exhibit directing attendees to visit your space, commanding attention and brand recognition.
There are all sorts of new and fresh graphic ideas that can change the look and feel of your booth for a very small investment. Having new graphics can help refresh your brand image or highlight a new product or service your company is offering. You can spruce up simple graphics by adding new pictures. In fact, according to Center for Exhibition Industry Research (CEIR), adding photos to your exhibit can enhance product recall by 26% and who doesn’t want that.
We design extremely customizable products to help you command attention on the trade show floor. So, spring into savings with 10% our new POWER UP! Display Experience and technology, conditions apply. Stay tuned each week for more amazing savings to help refresh your trade show program.
Here at Apple Rock, we know the importance of decluttering your trade show booth, and freshening it up with new graphics or lighting. You can upgrade your flooring or add new, and innovative technology to really wow attendees on the show floor. Whatever you decide to do, renew your exhibit this spring for your upcoming shows.
The POWER UP! Display Experience is sold in 5 different levels of awesome. Designed with you in mind, our newest addition to the ADAPT product line has many beneficial features that will ultimately empower your company on the trade show floor while increasing efficacy with our simple to install, light weight design. These 10x10 displays are created to fit into one custom made rollable fiber case for easy portability. However, you can turn your 10x10 display into a 10x20 display effortlessly. The best thing about our new display option is that the graphics and technology are remarkably customizable. The display is comprised of simple extrusion frames and fabric graphics, meaning you can truly personalize the design to reflect your brand. The ability to add innovative technology allows you to digitally share your company’s story with ease.
Outdoor marketing encompasses stand-alone kiosks or temporary structures like you would see on a trade show floor. It also consists of more conventional methods such as billboards, transit advertising on buses or logoed vehicles and any kind of outdoor signage. There are several different types of outdoor events in which people, such as sporting events, corporate sponsorships, like races and golf tournaments, concerts, consumer shows like RV or boat shows, public fairs and festivals and then the road shows your company creates. Road shows are a type of outdoor marketing that host events in different cities or venues in a specified amount of time.