Apple Rock Trade Show Blog

How to Strategically Schedule the Electrical and Internet for Your Booth Install

Exhibit electricity is an important detail that should be strategically planned to ensure your exhibit will function properly throughout the show. Typically, having your electrical outlets and internet cables run is the first thing that should happen when you arrive on-site. Occasionally, the electricians will run your power and internet before you arrive; however it maybe in your best interest to supervise the install, all you have to do is request it. It’s important to have all your electrical and internet cables run before the larger booth components arrive for install. Having the electricity installed before you put down the carpet or flooring is critical and often a mistake first-timers make. As an added benefit, it allows you to you neatly hide potential trip hazards neatly under the flooring.

How to Avoid Surprise Drayage Charges on Trade Show Shipping

Drayage is a term used in the trade show industry for material handling. Simply put, you pay for the show decorators to move your freight (all the pieces of your exhibit) from the loading dock to your assigned space. Generally the cost is determined by every 100 pounds of freight, but the total price depends on the city and venue your show is in. We know it can be expensive, so we would like to share some tips on how to save money while avoiding surprise drayage charges.

Why Shipping Booths to Advance Warehouse Saves Money Over Direct Conference and Trade Show Shipping

There are two ways to get your exhibit to the venue. Shipping directly to the show or shipping to advance warehouse. Advance warehousing is simply temporary staging in a designated warehouse where your exhibit can be stored. Advance warehouses are show specific and generally start accepting shipments up to 30 days in before the show opens and stop 7 days before target install dates.

How Labor Teams can Make Trade Show Execution Turnkey

You have reserved your company’s exhibit space in an upcoming trade show, your exhibit has been built, so now it’s time to start thinking about installing and dismantling your booth on the show floor. Not having the right labor team on-site will make your life a living nightmare. Having a reliable group of experienced labor personnel is an important aspect to having a successful show.

Create a Show Service Checklist and Budget So Nothing Gets Missed

Exhibiting in a trade show exhibit is a lot like buying a house, you have the initial cost of purchasing the structure, and then you have the added expenses to keep it running, like electricity, plumbing and other day-to-day living costs. Plus, you have to create and live with a budget, making sure your booth is you have a good ROI, just like your house. On the trade show floor, your ‘living costs’ are called show services. So let’s talk about setting a budget for show services.

Apple Rock Represents Award Winning Design

Winning is an important aspect of our culture at Apple Rock, every day our team strives to win our clients with our expertise and design. Not just the first time, but every time. We have had an exciting and productive year so far at Apple Rock! We have being producing award-winning exhibits, won safety awards, website awards and named one of the triad’s top performing companies, so far this year.

Dressing Your Booth and Your Staff

So your booth has been designed, built and outfitted with the latest lead generation technology. You have completed all your pre-show marketing initiatives and you have a great post show follow-up plan in place. Your booth staff has been selected and trained. After following all the guidelines, you are READY to present yourself as a qualified #leadschamp at this trade show and really help your company stand out from the crowd, or are you? As the old adage goes, the devil is in the details or in this case, how your booth staff is dressed.

SMS Marketing: Using Text Messaging in your Event Marketing Campaign

Short Message Service or SMS marketing is an easy, cost-effective way to reach a large, attentive audience. SMS marketing uses text messages to mobile devices to promote products or services. It is an excellent technique for communicating with an audience that is already interested in what your company offers.


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