Apple Rock Trade Show Blog
Learning or having a refresher course on these skills is a great way to keep employees operating together as a well-oiled machine, increasing productivity and overall happiness in the work place. Each year our company hosts a day full of team building activities, which have come to be known as the Apple Rock Games. On this day, we close the office, take off to a fabulous destination and spend the day together participating in a variety of team building challenges designed to bring out the best in all of us both personally and professionally.
Hiring the right, talented and hardworking staff for your face-to-face marketing event has a huge impact on the outcome of the event. Having the best of the best, can increase your ROI, increase qualified leads and boost your sales. When staffing any event make sure to utilize people who are engaging, smart, outgoing and but most importantly want to be there. It’s horrible to walk into a trade show or event and interact with someone who is clearly doesn’t want to be there.
Success, for us, starts with really listening to what our clients are saying. Having the best, most accurate information is the foundation to any successful design. However, having the ability to read between the lines to really figure out how we can help our customers succeed, is what truly sets Apple Rock apart from other exhibit houses. Over the years, we have developed a strong, tight-knit team of designers who work together on every project and continuously challenge each other to provide results that are not only creative, but also functional and efficient.
Are you looking for a simple and semi-painless upgrade for your exhibit this spring? Flooring is the often forgotten about 5th wall of your trade show exhibit that truly helps your brand to stand and it clearly defines your space on the show floor. It has the ability to attract or repulse attendees. We have all seen booths with worn out or hideous carpet. Take a second to stop and think how the dilapidated flooring reflected on that company’s brand or appearance.
Lighting is often an afterthought, but it should be a crucial part of design. Proper lighting can make the biggest impact on your trade show booth or lobby design, helping your name and message stand out and draw people in. Join us as we discuss benefits of using LED lighting in your spaces.
This month, Apple Rock Displays is celebrating our 27th Anniversary. Throughout the years we have been in almost every trade show or branded environment scenario imaginable and walked away with a little more knowledge than we had before. We value this hands-on approach to learning the ins and outs of the trade show industry and think you should too.
Spring is about realigning your personal and professional goals. As an event manger it’s a great time to re-evaluate your trade show program’s effectiveness. Making the change from traditional handouts to new state-of-the-art technology can change the perception of your brand on and off the show floor, while saving you time and money.
Apple Rock has been a leader in the trade show exhibit industry for 27 years. We specialize in the design, manufacturing and storage of custom exhibits, that are proudly built right here at our centrally located headquarters in Greensboro, North Carolina. In fact, we recently increased our manufacturing space in order to provide our customers with more state-of-the-art fabrication capabilities, making us one of the largest display manufacturing facilities in North Carolina.
If you are not already, you should be taking advantage of the overhead real estate in your corporate lobby or trade show space with hanging signs. Hanging signs aren’t just for the trade show floor anymore, displaying a well-made, innovative hanging sign in your lobby has the ability to truly bring your brand to life and wow potential customers. However, the aerial space is especially important on the show floor, where you only have mere seconds to grab the attention of attendees in a sea of displays that can look very similar. Creative hanging signs are like having a large neon arrow above your exhibit directing attendees to visit your space, commanding attention and brand recognition.
There are all sorts of new and fresh graphic ideas that can change the look and feel of your booth for a very small investment. Having new graphics can help refresh your brand image or highlight a new product or service your company is offering. You can spruce up simple graphics by adding new pictures. In fact, according to Center for Exhibition Industry Research (CEIR), adding photos to your exhibit can enhance product recall by 26% and who doesn’t want that.