As an exhibitor, potential customers will walk by your booth throughout the entire show. How do you get them to stop and talk to you? What makes someone want to take time to learn more about your company and its offerings?
Apple Rock Trade Show Blog
Are you gearing up for EXHIBITORLIVE 2016? In less than a month (February 28th – March 3rd), the top expo and conference for professionals in the trade show and event marketing world is taking Las Vegas by storm! Before you pack your bags for this much anticipated show, be sure to check off your To Do list!
You have probably heard the old Proverb: “The Cobbler’s children have no shoes.” The cobbler, occupied with making shoes for the town’s feet, forgets about the ones closest to him. Sound familiar? You encourage your clients to plan properly and in advance of their events and trade shows, but then you find yourself skipping your own advice. With ExhibitorLIVE quickly approaching, make sure you are on top of your own planning.
Every once and awhile, I ask myself are we creatures of habit or do we have a specific strategy for why we go to the events we go to? I have been in this business for over 28 years, and we sometimes skip this base but important question with our clients and prospects.
If you are in sales, marketing, or events, EXHIBITORLIVE is THE show to attend in 2016. It is the industry’s highest-rated training conference, and through sessions, learning tracks, and a trade show showcasing event products and services, you will leave educated on best practices and new techniques that will invigorate and update your current event marketing strategy.
2015 was a year of growth for us, and part of that growth was our merger with Apple Rock Display, a long time friend of ExhibitCraft. Apple Rock and ExhibitCraft Inc. are two like-minded event marketing companies with now over 47 years of combined experience in the trade show and event marketing industry. This merger has brought both brands together and increased our overall market share an expanded presence with offices covering the Southeast, North East and West Coast.
According to Statistic Brain Research Institute, the #1 New Year’s resolution for 2015 was to lose weight. At the end of a trade show season, you may be looking to do the same for your exhibit. The weight of your exhibit has a direct impact on your shipping and material handling costs – and therefore your event budget. So if you are looking to lighten your exhibit load in 2016, here are some ways to do just that!
2015 was a year of exceptional growth for Apple Rock and our customers. Since 1988, we have maintained a passion for continuous improvement through productive change and innovations. We strive every day to make your face-to-face marketing experience the best it can be by bringing you better products, more creative designs, quicker turns, and unbeatable cost savings.
At most shows, you are paying for the “concrete,” which means you are responsible for the flooring to go on top. Unfortunately this is not always the first thing that is considered when designing your exhibit, yet it can have a strong impact on attendees, and therefore, your return on investment (ROI).
As your show date comes closer, the 6 months leading up to your event require you to finalize a lot of details and orders so that the show goes as seamlessly as possible. Last month we talked about the early steps for trade show planning, so now let's address the final steps - advance order deadlines, marketing materials, staffing & training, finalize your booth, etc.