Apple Rock Trade Show Blog
In case you missed it, we would like to highlight some of the state-of-the-art technologies we showcased at our main headquarters in Greensboro, NC.
Short Message Service or SMS marketing is an easy, cost-effective way to reach a large, attentive audience. SMS marketing uses text messages to mobile devices to promote products or services. It is an excellent technique for communicating with an audience that is already interested in what your company offers.
Facial Detection provides real-time, anonymous audience demographic data from real-world environments using standard web cameras. While it’s still quite new in the trade show industry, this technology is quickly gaining popularity as a way to gauge the demographics of attendees in your booth, track movements to see which exhibit components are most effective, and monitor flow within the space.
Projection Mapping is also known as video mapping and spatial augmented reality. This simple process uses projectors to redirect light turning common objects or surfaces into interactive 2D or 3D displays. The end result adds a fully customizable “wow” factor to your exhibit that will help raise brand awareness and generate more qualified leads at your next trade show. Projection mapping is becoming more and more widely used and affordable. It can be used in a variety of different ways from general sessions and meetings, to the trade show floor and even outside of the venue. It can turn almost any surface into a dynamic video display.
The inTouchPad is a powerful sales tool that houses all your marketing materials in one intuitive interface. With the inTouchPad app, you can better interact with show attendees and showcase your business products and services in the palm of your hand. Starting October 1st the inTouchPad App 2.0 update will be available, featuring the added ability to scan badges and collect leads real time!
One of the most important things an Event Manager has to keep in check is their budget. Many event managers struggle with figuring out the best way to reduce expenses and have a positive effect on leads and ROI. We have one simple suggestion to aid in accomplishing both — reduce your collateral material expenses.
Just like waiting for a new big Apple iOS release, we have been waiting for this release all year. And as a preferred interrogator of event technology, we know the importance of having the most up-to-date technology available to create better ROI at your next event. Apple Rock helped to develop this update by collaborating with T1Visions on how the software is used and applications we thought would be help to exhibitors on the trade show floor.
There are several ways to capture leads on the trade show floor making it imperative to know the best practices for capturing more, better quality leads in this fast paced environment. You would not jump into the pool without knowing how to swim, so why would you exhibit in a trade show without knowing the most effective way to turn attendees into customers.
The National Association of Broadcasters (NAB) show is known as the world’s largest electronic media show; covering a range of topics from filmed entertainment to the development, management and the delivery of content across all mediums. It remains the ultimate marketplace for digital media entertainment as well as the largest collection of vendors driving the future of media and entertainment. It will be held at the Las Vegas Convention Center April 11-16, 2015.
The International Consumer Electronics Show (CES) is “the world’s gathering place for all who thrive the business of consumer technologies”. It will be held January 6-9, 2015 in Las Vegas. CES is an annual show that has been happening for more than 40 years. In 2013 there were 160, 498 attendees and 3673 exhibitors — that included manufacturers, developers and suppliers of consumer technology hardware, content and technology delivery systems. CES is the global stage where next-generation innovations are introduced to the marketplace. It is show of the year for new products, in fact many of the technological items we use every day have been debuted at CES, like the DVDs, Xbox, HDTV, Android Devices and much more.