Apple Rock Trade Show Blog

Facial Recognition at Trade Shows: Targeted Messaging for Cohorts and Individuals

Facial Detection provides real time, anonymous audience demographic data from real world environments using standard web cameras. While it’s not widely used in the trade show industry yet, this technology is becoming more popular as a way to market to specific demographics, truly gage the demographics of attendees in your booth, track movements to see which exhibit components are most effective and flow detection.

Giant Interactive 3D Animations: Make your Display the Center of Attention with Projection Mapping

Projection Mapping is also known as video mapping and spatial augmented reality. This simple process uses projectors to redirect light turning common objects or surfaces into interactive 2D or 3D displays. The end result adds a fully customizable “wow” factor to your exhibit that will help raise brand awareness and generate more qualified leads at your next trade show. Projection mapping is becoming more and more widely used and affordable. It can be used in a variety of different ways from general sessions and meetings, to the trade show floor and even outside of the venue. It can turn almost any surface into a dynamic video display.

Coming Soon - inTouch iPad App Update with Built-In Lead Generation

The inTouchPad is a powerful sales tool that houses all your marketing materials in one intuitive interface. With the inTouchPad app, you can better interact with show attendees and showcase your business products and services in the palm of your hand. Starting October 1st the inTouchPad App 2.0 update will be available, featuring the added ability to scan badges and collect leads real time!

Are You Ready for the new ADAPT inTouch Interactive Software 7.0 Release?

Just like waiting for a new big Apple iOS release, we have been waiting for this release all year. And as a preferred interrogator of event technology, we know the importance of having the most up-to-date technology available to create better ROI at your next event. Apple Rock helped to develop this update by collaborating with T1Visions on how the software is used and applications we thought would be help to exhibitors on the trade show floor.

Best practices for capturing sales leads at trade shows and conferences

There are several ways to capture leads on the trade show floor making it imperative to know the best practices for capturing more, better quality leads in this fast paced environment. You would not jump into the pool without knowing how to swim, so why would you exhibit in a trade show without knowing the most effective way to turn attendees into customers.

Preparing to Exhibit at the National Association of Broadcasters 2015 Trade Show

The National Association of Broadcasters (NAB) show is known as the world’s largest electronic media show; covering a range of topics from filmed entertainment to the development, management and the delivery of content across all mediums. It remains the ultimate marketplace for digital media entertainment as well as the largest collection of vendors driving the future of media and entertainment. It will be held at the Las Vegas Convention Center April 11-16, 2015.

Preparing to Exhibit at the International Consumer Electronics Show (CES2015)

The International Consumer Electronics Show (CES) is “the world’s gathering place for all who thrive the business of consumer technologies”. It will be held January 6-9, 2015 in Las Vegas. CES is an annual show that has been happening for more than 40 years. In 2013 there were 160, 498 attendees and 3673 exhibitors — that included manufacturers, developers and suppliers of consumer technology hardware, content and technology delivery systems. CES is the global stage where next-generation innovations are introduced to the marketplace. It is show of the year for new products, in fact many of the technological items we use every day have been debuted at CES, like the DVDs, Xbox, HDTV, Android Devices and much more.

Preparing to Exhibit at Performance Racing Industry (PRI) Trade Show 2014

The Performance Racing Industry (PRI) Show is known as the place where everything racing related happens first. It’s a great place to grab the attention of racing industry suppliers and buyers alike. The annual show will be held at the Indiana Convention Center, December 11-13, 2014. PRI is the epicenter of new racing technology. This show features the latest technology in every form of motorsports from stock car racing to karting and performance marine plus much more.

2014 Adapt Interactive Technology Open House

As a preferred integrator of technology, Apple Rock Displays knows the importance of having the most up-to-date technology in your booth. Throughout the day, we will be demonstrating new and proven technologies that will help increase booth traffic and capture new leads on the show floor. We will feature Multi-Touch interactive technologies powered by T1Visions that will help to engage attendees while reducing collateral costs at trade shows. The open house will also showcase unique technologies such as facial detection and augmented reality. You will be able to see how these advanced styles of technology can give your booth the wow factor necessary to drive traffic to your booth and generate buzz on the show floor. PSAV, our in-house audio visual company, will be on site demonstrating projection mapping, a great new technological tool that will truly help your company stand out from the crowd. We want you become the qualified leads champion of your office, which is why we are offering an up close and personal look at the hi-tech tools that will turn potential prospects into qualified leads, while also helping you impress your boss with better event analytics.

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