Apple Rock Trade Show Blog

Understanding Material Handling Charges - Show Services Tips Part 2

Understand Material Handling
As trade show experts we work hard to help educate our clients on the ins and outs of show services. Last month we discussed the difference between advance warehouse and direct to show shipments. This month we want to take some of the mystery out of material handling fees, and suggest ways to save you money.

When Does It Make Sense to Rent vs. Buy, or Both?

Rayovac Custom Rental Display
We are constantly tracking trends in our industry and lately we are seeing an influx of design requests for custom rental displays, or to expand an existing display with rental components. This could be due to many factors: smaller end of the year budgets, allocating more of the budget to hospitality or technology in their booth, or simply because clients like the flexibility of rentals. Let's look at a few reasons why you should consider adding custom rental options to your program this fall.

A Positive Attitude = Trade Show Success

Trade Show Staff Training
Exhibitors that have planned ahead for the show and communicated those plans clearly with their employees are more likely to keep a positive attitude. When employees face the inevitable challenges during move-in, if they have a clear plan and solid communication about the process, they are less likely to have their attitude sour when something goes wrong. Event managers should be available at all times to engage when this happens.

Feel This! The Naked Truth About Fabric Graphics

Fabric back wall with custom handing signs.  Designed by Apple Rock, manufactured by Optima Graphics.
This month Apple Rock is focusing on the importance of graphics for trade show exhibits or even corporate spaces. We have invited some of our valuable partners to share their wisdom with our audience. Join us while we explore the naked truth about fabric graphics with our partner Optima Graphics, one of the leading graphic vendors in the industry.


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