Apple Rock Trade Show Blog

2014 Adapt Interactive Technology Open House

As a preferred integrator of technology, Apple Rock Displays knows the importance of having the most up-to-date technology in your booth. Throughout the day, we will be demonstrating new and proven technologies that will help increase booth traffic and capture new leads on the show floor. We will feature Multi-Touch interactive technologies powered by T1Visions that will help to engage attendees while reducing collateral costs at trade shows. The open house will also showcase unique technologies such as facial detection and augmented reality. You will be able to see how these advanced styles of technology can give your booth the wow factor necessary to drive traffic to your booth and generate buzz on the show floor. PSAV, our in-house audio visual company, will be on site demonstrating projection mapping, a great new technological tool that will truly help your company stand out from the crowd. We want you become the qualified leads champion of your office, which is why we are offering an up close and personal look at the hi-tech tools that will turn potential prospects into qualified leads, while also helping you impress your boss with better event analytics.

Using Public Relations to Enhance Your Company’s Presence at a Trade Show

When executed properly, a great public relations strategy enhances your company’s image at any trade show or event. It can be an influential marketing tool that helps build traffic, targets key customers, generates qualified leads and increases sales which ultimately lead to a better show. Having a public relations strategy to inform more people about your presence at an upcoming trade show is important but not as easy as simply typing a general email to send to every media contact you have.

Which Graphic is the Best Choice for Your Booth: How do you decide?

Graphics are a huge part of any trade show exhibit; in fact the exhibits themselves are designed to display your graphics in a creative, attention grabbing way. Graphics are the first thing an attendee notices as they are walking through the sea of booths. They can help you generate leads, sell products and raise brand awareness but choosing the wrong type of graphics has the ability to send attendees running the next booth. There are so many options when it comes to graphics, so how do you know which type is right for you?

Getting Ready for SEMA in Vegas

The Specialty Equipment Market Association (SEMA) Show is a global marketplace for automotive aftermarket parts and accessories, specialty equipment, performance, off-road, racing, restyling, light truck, power sports, collision repair & refinish, mobile electronics and general automotive markets, to promote the industry, and to facilitate the exchange of information about new products, marketing concepts and techniques. It’s the premier automotive specialty products trade event in the world, held annually. This year’s show will be November 4-7, 2014 at the Las Vegas Convention Center (LVCC).

Choosing Carpet for Trade Show and Conference Booths

Carpet is the often forgotten fifth wall of your trade show exhibit. It adds an important visual component to your booth that can direct the attendees to all the places you want them to visit or simply offer a few moments of relief to their tired feet from walking around on the hard concrete. It is also comforting to your booth staff, who will be is standing on it all day. Renting carpet is a great way to reduce cost, especially if you only exhibit a few times a year. The question is do you rent from a third-party vendor or does the design house you are working with, for the actual exhibit, offer this service?

Projection Mapping: Why would I use that in my exhibit?

Projection Mapping is also known as video mapping and spatial augmented reality. This simple process uses projectors to redirect light turning common objects or surfaces into interactive 2D or 3D displays. The end result adds a fully customizable “wow” factor to your exhibit that will help raise brand awareness and generate more qualified leads at your next trade show. Projection mapping is becoming more and more widely used and affordable. It can be used in a variety of different ways from general sessions and meetings, to the trade show floor and even outside of the venue.

A Guide to Exhibiting at the National Business Aviation Convention and Exhibition

The National Business Aviation Convention and Exhibition (NBAA2014) will be held October 21-23, 2014 at the Orange County Convention Center in Orlando, Florida. This event is the premier opportunity for aircraft purchase decision makers, entrepreneurs and other business leaders to meet and conduct business while discussing current trends involving the use of aircraft for business purposes. It is the seventh largest trade show in the United States, according to TSNN featuring more than 1,000 exhibitors. Whether you are exhibiting or attending the show this year, or simply considering participating in the future, continue reading to learn all about the show and the Orange County Convention Center (OCCC).

How to Select the Right Exhibit Design House Partner for Your Next Trade Show

There are certain characteristics you should look for to ensure the selected trade show partner will meet your needs throughout the process of designing, building and displaying your brand at the next trade show. First, you want an exceptional company who can not only design and build your exhibit, but one that offers full support within the many other facets of a trade show, such as booth staffing, pre-show marketing, public relations support, measuring ROI and much more.

What is a General Session and Why You Should Attend

A general session is a major part of all trade shows and conferences. These meetings are usually held on opening day at traditional trade shows, but breakout sessions are also held throughout the duration of the trade show or conference focusing on topics relevant to the industry. At conferences, general sessions play a major role in the educational process. A general sessions is also known as a plenary session, or a large meeting attended by trade show participants. These large meetings typically define the theme of the conference or trade show, while getting people excited about the event.

A Case Study: Using Interactive Technology in Unusual Places

Have you ever thought of all the different ways and venues you can use interactive technology, such as touchscreen tables, kiosks, iPads and more? People don’t normally think about using interactive technology to engage the public in places like airports or lobbies, but why not? These venues are known for waiting. People wait to get on the plane, wait for their meeting or simply wait in line for services. They have the time, so why not engage them with your products and services while spreading brand awareness in an innovative way.

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