Apple Rock Trade Show Blog

SMS Marketing: Using Text Messaging in your Event Marketing Campaign

Short Message Service or SMS marketing is an easy, cost-effective way to reach a large, attentive audience. SMS marketing uses text messages to mobile devices to promote products or services. It is an excellent technique for communicating with an audience that is already interested in what your company offers.

Facial Recognition at Trade Shows: Targeted Messaging for Cohorts and Individuals

Facial Detection provides real-time, anonymous audience demographic data from real-world environments using standard web cameras. While it’s still quite new in the trade show industry, this technology is quickly gaining popularity as a way to gauge the demographics of attendees in your booth, track movements to see which exhibit components are most effective, and monitor flow within the space.

Giant Interactive 3D Animations: Make your Display the Center of Attention with Projection Mapping

Projection Mapping is also known as video mapping and spatial augmented reality. This simple process uses projectors to redirect light turning common objects or surfaces into interactive 2D or 3D displays. The end result adds a fully customizable “wow” factor to your exhibit that will help raise brand awareness and generate more qualified leads at your next trade show. Projection mapping is becoming more and more widely used and affordable. It can be used in a variety of different ways from general sessions and meetings, to the trade show floor and even outside of the venue. It can turn almost any surface into a dynamic video display.

Coming Soon - inTouch iPad App Update with Built-In Lead Generation

The inTouchPad is a powerful sales tool that houses all your marketing materials in one intuitive interface. With the inTouchPad app, you can better interact with show attendees and showcase your business products and services in the palm of your hand. Starting October 1st the inTouchPad App 2.0 update will be available, featuring the added ability to scan badges and collect leads real time!

Are You Ready for the new ADAPT inTouch Interactive Software 7.0 Release?

Just like waiting for a new big Apple iOS release, we have been waiting for this release all year. And as a preferred interrogator of event technology, we know the importance of having the most up-to-date technology available to create better ROI at your next event. Apple Rock helped to develop this update by collaborating with T1Visions on how the software is used and applications we thought would be help to exhibitors on the trade show floor.

Best practices for capturing sales leads at trade shows and conferences

There are several ways to capture leads on the trade show floor making it imperative to know the best practices for capturing more, better quality leads in this fast paced environment. You would not jump into the pool without knowing how to swim, so why would you exhibit in a trade show without knowing the most effective way to turn attendees into customers.

Preparing to Exhibit at the National Association of Broadcasters 2015 Trade Show

The National Association of Broadcasters (NAB) show is known as the world’s largest electronic media show; covering a range of topics from filmed entertainment to the development, management and the delivery of content across all mediums. It remains the ultimate marketplace for digital media entertainment as well as the largest collection of vendors driving the future of media and entertainment. It will be held at the Las Vegas Convention Center April 11-16, 2015.

Preparing to Exhibit at the International Consumer Electronics Show (CES2015)

The International Consumer Electronics Show (CES) is “the world’s gathering place for all who thrive the business of consumer technologies”. It will be held January 6-9, 2015 in Las Vegas. CES is an annual show that has been happening for more than 40 years. In 2013 there were 160, 498 attendees and 3673 exhibitors — that included manufacturers, developers and suppliers of consumer technology hardware, content and technology delivery systems. CES is the global stage where next-generation innovations are introduced to the marketplace. It is show of the year for new products, in fact many of the technological items we use every day have been debuted at CES, like the DVDs, Xbox, HDTV, Android Devices and much more.

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