Apple Rock Trade Show Blog
The International Consumer Electronics Show (CES), with more than 40 years of notable accomplishments, proclaims itself to be the “global gathering place for all who thrive on the business of consumer technology” as well as the largest app event in the world.
People have been “green” for years, but until the last decade has it become increasingly popular. We have all benefited in one way or another from hand-me-downs, or re-purposing your grandmother’s rocking chair to fit in with your décor style. But have you ever considered it from a business prospective?
Apple Rock is so much more than a designer or builder to our clients. We are a partner - part of their marketing team. For the last 25 years, we have consulted on over 15,000 projects and helped so many clients on their event marketing strategies, year after year. Over the years we have tested all the theories, learned all the lessons and developed some of the best practices to save our clients time and money. We share our experience by hosting various educational seminars, webinars and interactive open houses throughout the year.
So you’ve invested in an iPad app for your sales team -- perhaps even Apple Rock’s ADAPT Interactive App. It works great for one-on-one presentations, but the number of people you can speak to is limited by the number of iPads you have in your booth, not to mention the number of warm bodies you need to operate them. What happens when your favorite customer arrives at your booth with her entire executive team?
Having a crowd in your booth is good in so many ways. The more people in your booth, the more people you can speak with to discuss your products and/or services. Plus, a crowd draws a crowd. Now, all you need to do is draw the crowd…
In mid-October, Microsoft announced it would offer its Windows 8 OS (operating system) free of charge. On October 22, Apple followed suit for its Mac OS. Much speculation has been made about how this affects the future of computing and the profitability of these venerable companies. Here at Apple Rock, we’re asking a different question: How will this affect event technology?
If you are like most people, you are exhibiting for two, three, or more days in a row. Day after day, you can feel stagnant (even if your booth looks great!). If you want to stand out & grab attendees’ attention – every day, not just the first day – consider a few options to freshen your look.
Have you ever been sitting at a coffee shop using their WiFi that suddenly stopped working? You were probably trying to send an important email before you left and the connection was slower than a turtle in a race. The likely culprit for this decrease in speed is the number of people on the network. Kind of like calling a number you dial every day but today you got the dreaded message, “Your call cannot be completed at this time.” Now, take these scenarios and apply them to your experience at a trade show.
There are smartphones and “dumb” phones. One thing they have in common is the ability to communicate via text message. I’m sure almost everyone you know has some type of mobile device, except maybe your 90 year old grandma. Since technology is accelerating at speeds faster than anyone can calculate, you’ve got to know the best practices to catch and maintain your customers’ attention.
More often than not, the fundamental question “What are you trying to achieve?” hasn’t been asked. Numerous reasons abound as to why no one has asked, ranging from “It’s been done this way for years” to “I’m just following directions”. Having a conversation with your event marketing partner as to what exactly is trying to be accomplished will help guide the design.