Our History

Apple Rock Advertising and Promotions, Inc., dba Apple Rock Displays is one of the fastest growing display companies in the country.  Apple Rock began its operations as an in-house agency for Carolina Country RV.  Early in 1988, Jim Russell incorporated an in-house agency and named it JR Promotions.  Early in 1989, Eric Burg and Maxie Rowell were made partners of JR Promotions and the name was changed to Russell, Burg and Rowell, Inc.  The agency began working on trade shows and handling outside clients.  Russell, Burg and Rowell had the distinction of pioneering the first exclusive RV shows statewide in North Carolina.

In October of 1991, Eric Burg purchased the two partners shares and became sole owner of Russell, Burg and Rowell, Inc.  He promptly changed the name to Apple Rock Advertising and Promotion, Inc. after a scenic area in the Catskill Mountains that has always given him much inspiration and enjoyment.

In June of 1995, Apple Rock expanded it operations by opening a sales office in Raleigh, NC.  In August of 1997 the expansion continued with the opening of another sales office in Charlotte, N.C.

Since 1988, Apple Rock has partnered with over 15,000 customers across the country helping them maximize their strategic face-to-face marketing programs. 

Apple Rock produces and promotes event programs, and understands the intricacies of show promotion and event marketing programs.  Integrating our diverse products, coupled with our in-house fabrication, design and graphics capabilities has created great success for our clients. 

Our experience extends through engineering, structural design, graphic design, technology integrations, show management, event planning, logistical handling, warehousing, promotion and display maintenance.  Many years of experience have been a factor in our ability to deliver to our clients on a national and international basis.  We manage programs for clients who have national and international programs that require every service that we have to offer.  Showcasing high-end brands and products is our forte. 

Apple Rock opens its office in Las Vegas, Nevada for worldwide service in 2008. Apple Rock Las Vegas will serve as a major logistics and rental hub to serve as a strategic advantage to customers around the world. The Las Vegas location will offer storage, rentals, event logistics services, and will be a local service location.