When it comes to trade shows, exhibitors are often faced with the challenge of balancing their desire for a captivating exhibit that achieves their goals with the constraints of a limited trade show budget. Trade shows can be expensive endeavors, but with careful planning and strategic financial management, exhibitors can maximize their budget while still creating an exceptional trade show experience.
The Importance of Creating a Trade Show Budget Aligned with Company Goals
When planning for a trade show, it’s crucial to create a budget that aligns with your company’s goals and objectives. At Apple Rock, we understand the importance of financial constraints and requirements, and we work with you to allocate your resources accordingly. We also help you stay within your trade show budget by providing a breakdown of the costs involved in creating your trade show exhibit.
The amount of money your company plans on spending should be directly related to accomplishing the goals and objectives you have set. If your primary goal is to generate more qualified leads, then spend more money on exceptional talent or interactive lead-generation technology. If you are focused on brand awareness promotional giveaways, branded swag and printed collateral may be more important.
To begin with, you need to estimate the costs associated with the show you plan to exhibit in. Be sure to account for all exhibit costs, space rental and show services, including shipping, drayage, installation and dismantling labor, and travel expenses. Once your goals are set, it’s time to create your trade show budget.
A Rule of Thumb for Trade Show Budgeting Without Constraints
If you were not given a budget, but need to estimate how much money you will spend, simply multiply the cost of your exhibit space by three. So, if it costs $4,000 for the exhibit space, the total cost of the trade show will be around $12,000. Keep in mind, these numbers will fluctuate depending on the market and venue of the show.
Labor Unions and Trade Shows: How They Can Impact Your Trade Show Budget
Don’t forget about the labor unions, as they can add up to 25 percent to your total bill. However, you can reduce your labor charges by hiring a labor team that is familiar with your booth, providing detailed set-up instructions ahead of time, and dedicating a supervisor to oversee the installation of your booth.
The Crucial Role of Budgeting: Aligning Financial Limitations with Exhibition Goals
Creating a trade show budget is the single most crucial factor that affects your trade show plans. By understanding your financial limitations and goals and working with Apple Rock, you can stay within your budget while still creating an exceptional trade show exhibit that meets your company’s goals and objectives. By collaborating with Apple Rock, you can be assured that your trade show exhibit will be designed and built with superior care and materials, delivered to you with care, and overseen by project managers who will keep you informed of the progress every step of the way. We help you achieve complete customer satisfaction while taking the stress off your shoulders.
