Newsroom

June 30, 2025 – Greensboro, NC

Apple Rock, a national leader in custom exhibit design and fabrication, has earned two Platinum Awards in the 2025 Hermes Creative Awards competition. These prestigious honors celebrate Apple Rock’s ability to translate strategic thinking into high-impact, brand-forward experiences at live events.

These award-winning exhibits were selected under the Print Media | Advertising | Trade Show Exhibit category.

Amerikooler – 40×40 Double Deck Island Exhibit
Designed for the NAFEM 2025 Show, this bold, industrial-style exhibit combined a commanding two-story presence with clean, functional layout. A 16’x18′ upper deck offered a private meeting area enclosed by frosted acrylic railings, while four oversized L-shaped hanging signs marked every corner with strong brand visibility. On the main level, attendees were drawn into a sleek space featuring a reception counter with a glowing frosted logo, LED-lit media towers, walk-in storage, and fully integrated product zones. The use of natural flow paths and comfortable lounge seating made it easy for attendees to engage, while massive refrigeration units on display reinforced Amerikooler’s position as a product leader.

Healthcare Exhibit – 30×50 Custom Island Display
Unveiled at a major cardiothoracic surgery conference in Los Angeles, this 30×50 island exhibit was built for clarity, connection, and clinical credibility. A perimeter ribbon of overhead LED screens delivered dynamic on-brand messages with striking motion and visibility. Inside, private meeting rooms supported one-on-one education, while clean architectural lines, warm wood tones, and interactive product zones invited attendees to explore. The result was a professional but welcoming immersive space that told their full brand story.

“These awards are a testament to the strategy-first approach our team brings to every project,” said Eric Burg, CEO and Founder of Apple Rock. “We’re not just building exhibits—we’re building brand experiences that perform.”

The Hermes Creative Awards is an international competition administered by the Association of Marketing and Communication Professionals (AMCP), recognizing excellence in design, branding, marketing, and communications. With thousands of global entries each year across more than 20 countries, the competition honors outstanding achievement in concept, design, and execution across digital, print, branding, and experiential media. Platinum Awards represent the highest level of recognition, given only to entries that demonstrate exceptional creativity and effectiveness.

All work was concepted, engineered, and fabricated in-house at Apple Rock’s 210,000-square-foot facility in Greensboro, NC.

About Apple Rock Advertising and Promotions, Inc.

Apple Rock is a leader in full-service live event marketing, serving over 15,000 brands worldwide since 1988. From brand activations to custom trade show exhibits and branded environments, Apple Rock delivers better results through creative custom design, results-based strategy, and immersive interactive technology. With headquarters in Greensboro, NC and locations in Las Vegas, New York/New Jersey, and Northern Virginia, Apple Rock has earned industry recognition for innovative designs and exceptional client service.