Blog

Check out our latest blogs, designed to help you maneuver the many facets of tradeshow and event planning!

(Newest blogs always stay on top, but scroll through our 35 years of expert advice or search by topic.)

The Designer's Toolbox - Entry 03: A Gray Area

February 29, 2024 - 1:11pm
Ready for a much needed conversation. A topic that most think is very straight forward, but actually has quite a few variables to achieve the best outcome. Let’s talk COLOR in the large format...

The Value of Custom Builds for Trade Show Exhibitions

February 12, 2024 - 3:22pm
When it comes to trade shows, standing out is not just an option—it's a necessity! Learn more about the world of custom trade show exhibits; they are strategic tools that can elevate your brand...

Engage Your Facebook Fans

January 30, 2014 - 9:12pm
We all know that social media is a wonderful marketing tool for your company and products. Facebook has over 728 million daily users alone, but how do you fully engage your audience with your brand?...

Did you know? Apple Rock does retail design too!

January 23, 2014 - 1:57pm
We at Apple Rock are able to take our 25 years of branding experience and manufacturing capabilities and apply them to help clients in other areas of branding, like retail stores and corporate...

New Features for ADAPT Interactive

December 18, 2013 - 2:05pm
"Without continual growth and progress, such words as improvement, achievement, and success have no meaning." - Benjamin Franklin The same is true for the ADAPT Interactive Table from...
Games at Trade Shows

Crowding your booth (in a good way), Part 2

December 11, 2013 - 5:39pm
Last month we talked giveaways, entertainers, and digital entertainment as great ways to draw a crowd in your booth, giving you the perfect opportunity to meet your potential customers. Here are a...

Why Should I Attend CES 2014?

December 4, 2013 - 6:38pm
The International Consumer Electronics Show (CES), with more than 40 years of notable accomplishments, proclaims itself to be the “global gathering place for all who thrive on the business of...

Repurpose your display into something new

November 20, 2013 - 3:32pm
People have been “green” for years, but until the last decade has it become increasingly popular. We have all benefited in one way or another from hand-me-downs, or re-purposing your grandmother’s...