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Check out our latest blogs, designed to help you maneuver the many facets of tradeshow and event planning!

(Newest blogs always stay on top, but scroll through our 35 years of expert advice or search by topic.)

The Designer's Toolbox - Entry 03: A Gray Area

February 29, 2024 - 1:11pm
Ready for a much needed conversation. A topic that most think is very straight forward, but actually has quite a few variables to achieve the best outcome. Let’s talk COLOR in the large format...

The Value of Custom Builds for Trade Show Exhibitions

February 12, 2024 - 3:22pm
When it comes to trade shows, standing out is not just an option—it's a necessity! Learn more about the world of custom trade show exhibits; they are strategic tools that can elevate your brand...

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How to exhibit like a pro

November 19, 2013 - 9:39am
Apple Rock is so much more than a designer or builder to our clients. We are a partner - part of their marketing team. For the last 25 years, we have consulted on over 15,000 projects and helped so...

Your iPad’s Inferiority Complex

November 14, 2013 - 3:55pm
So you’ve invested in an iPad app for your sales team -- perhaps even Apple Rock’s ADAPT Interactive App. It works great for one-on-one presentations, but the number of people you can speak to is...

Crowding your booth (in a good way!), Part 1

November 13, 2013 - 1:24pm
Having a crowd in your booth is good in so many ways. The more people in your booth, the more people you can speak with to discuss your products and/or services. Plus, a crowd draws a crowd. Now,...

New tech advances influence the event industry

October 31, 2013 - 4:13pm
In mid-October, Microsoft announced it would offer its Windows 8 OS (operating system) free of charge. On October 22, Apple followed suit for its Mac OS. Much speculation has been made about how this...

Easy Trade Show Wardrobe Changes

October 16, 2013 - 5:25pm
If you are like most people, you are exhibiting for two, three, or more days in a row. Day after day, you can feel stagnant (even if your booth looks great!). If you want to stand out & grab...

WiFi & The Trade Show Environment

October 15, 2013 - 5:14pm
Have you ever been sitting at a coffee shop using their WiFi that suddenly stopped working? You were probably trying to send an important email before you left and the connection was slower than a...