The Leading Hotels of the World Showcase

Experiential Marketing

About The Leading Hotels of the World Showcase

The Leading Hotels of the World markets for over 400 hotels in 80 countries. They also act as a centralized booking agency for some of the world’s greatest destinations. A key element to their marketing program is to create lasting relationships with travel agents across the USA. As LHW interacts with these agents, they create lasting memories as their guests through regional venues to meet face-to-face with hoteliers from around the world. The intent is to create relationships where the travel agents act as an extended marketing arm for the hotels and recommend them to their own clients.

The Challenge

It’s critical to create a three-dimensional, safe selling environment where a range of 30-60 hotels can present themselves to a group of 100-400 travel agents in a period of 2-4 hours. It’s also imperative to produce the event with the smallest carbon footprint possible. In addition to creating a top-tier presentation, the displays must be easy to set up & transport and durable. The tour starts in New York City and ends in Los Angeles. A total of eight cities are visited in a period of just ten days.

The Solution

Apple Rock has created two types of traveling displays to meet the varied needs of the program. In the larger cities with more attendees, i.e., New York City, Miami, Chicago, and San Francisco, the events are presented with 25-35 large custom-fabricated displays with interactive monitors. Each display is double-sided and can be used by up to two hotels on each side, for a total of four. By using this design, Apple Rock minimizes the amount of space required for each display while increasing the attendee space at each event. The video monitors highlight each hotel’s branding and feature multimedia presentations of their luxurious properties.

In the smaller events with fewer attendees, i.e., Phoenix, San Diego, Newport Beach, and Los Angeles, Apple Rock developed simple to set up and transport table-top graphics. There are four events in three days that wrap up a mini expo around seminars and presentations.

The Results

Each Showcase tour provides LHW and their hotel partners a vehicle to meet with several thousand luxury travel partners. Lifetime relationships are formed as well as solid business partnerships. Coast to coast, LHW is making new friends and realizing the aspirations of their hotels by promoting them and helping agents and travelers experience some of the most sought-after locales and iconic hotels in the world. LHW carefully tracks the attendance at each event and looks forward to exceeding pre-COVID levels of attendance. More importantly, they see a consistent spike in bookings in the months following each tour.

With specialty lighting, live music, delectable butler-served hors d’oeuvres & cocktails, compelling conversation, high-end giveaways, and premium service combined with the world’s greatest hotels and venues, it’s no wonder their luxury travel partners are on board!

Apple Rock continues to create a traveling road show experience to help a distinct collection of independent and uncommon luxury hotels throughout the world meet face-to-face with luxury travel adviser partners. Since 1988, Leading Hotels Worldwide has partnered with Apple Rock to increase market share with North American travel agents.

Recent Case Studies

The Leading Hotels of the World Showcase

Experiential Marketing

About The Leading Hotels of the World Showcase

The Challenge

The Solution

The Results

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We're ready. Call our team or schedule a
free consultation to talk about your needs.

We're ready. Call our team or schedule a
free consultation to talk about your needs.

The Leading Hotels of the World Showcase

Experiential Marketing

About The Leading Hotels of the World Showcase

The Challenge

The Solution

The Results

Recent Case Studies

Navy SEAL Foundation

Celgard

Verizon

Sennebogen

Homecare Homebase

Biesse North America

We're ready. Call our team or schedule a free consultation to talk about your needs.

We're ready. Call our team or schedule a free consultation to talk about your needs.

We're ready. Call our team or schedule a
free consultation to talk about your needs.

We're ready. Call our team or schedule a
free consultation to talk about your needs.