The idea of collaboration in the workplace is nothing new. Successful people and companies have been working together since the beginning of time to ensure that projects are lucrative for everyone involved. At Apple Rock we take collaboration to a whole new level.
Not only do we collaborate internally to produce the best event programs possible, we also take a whole team approach when working with the client, their marketing department and their ad agencies. Our ultimate goal is to create an amazing exhibit or branded space that not only represents your brand essence but also fits perfectly with the rest of your marketing efforts. We know that your chosen ad or marketing agency understands your brand almost as well, if not better than you do, which is why we think it’s important to work directly with them from the beginning.
Integrated marketing by its own definition requires collaboration. In order to have truly consistent brand messaging across both traditional and non-traditional channels requires that the experts from different disciplines and companies work together to achieve a common goal.
It’s a proven fact that collaboration leads to success and here’s why:
- Collaboration fosters creativity, which in turn maximizes results across multiple platforms.
- Improves efficiency. We are able to deliver the best product to your company in the faster amount of time possible by collaborating with your ad agency.
- Allows for the flexibility needed to create the look and feel that you not only want, but fits into your current marketing campaign.
- Inspires breakthrough innovation of fresh, original ideas.
- Two minds are better than one and four is better two. Collaboration leads to great ideas.
Here at Apple Rock we take the idea collaboration to heart. We have learned how to work together well by bringing several different departments together to complete a single build every day. Appling these lessons to working with outside ad agencies means that your event program will be that much more successful.
We believe that success is inevitable when everyone is working together to achieve a common goal. The goal, in this case, is ensure your company’s marketing efforts are the same across the many different marketing channels. We don’t simply want to design fantastic exhibits or branded spaces for your company, we truly want to be a marketing partner to your company and ad agency. Contact us today to see how we can help make your marketing efforts successful through collaboration.
