As technology advances, so does its role in trade show exhibits. Exhibits are becoming more interactive and engaging as companies compete to grab the attention of attendees the second they step onto the show floor. Projection mapping allows you to transform stage sets, walls, whole rooms or even entire buildings into fluid environments of colorful movement and graphics. This cutting edge technology will really amaze attendees making your company’s event or exhibit a memorable experience for all.
Projection Mapping is also known as video mapping and spatial augmented reality. This simple process uses projectors to redirect light, turning common objects or surfaces into interactive 2D or 3D displays. The end result adds a fully customizable “wow” factor to your exhibit that will help raise brand awareness and generate more qualified leads at your next trade show. Projection mapping is becoming more and more widely used and affordable. It can be used in a variety of different ways from general sessions and meetings, to the trade show floor and even outside of the venue.
Benefits of using projection mapping:
- Dynamic video display brings your brand to life.
- Endless creative possibilities to transform any space
- You can project any image onto almost any surface, any size.
- Video mapping is scalable and flexible, which means it can fit into any size budget.
- Good alternative to boring old graphics
- Minimal time commitment for you when using our in-house AV team
PSAV is our in-house audio visual partner. They are one of a select few event technology companies that owns and operates its own video-mapping technology. Having an AV provider in-house gives us an advantage over other design houses because we work directly with them to give you the best possible prices and services around. Plus we don’t have to go far to find the best options for your event — just down the hall.
Although projection mapping is a great new technology, simply having the newest, best technology will not ensure a successful trade show. You must also have a creative, reliable team behind you making sure all the parts and pieces are coming together and running smoothly leading up to and throughout your event. If you are interested in adding projection mapping to your next event, contact Apple Rock today to see how we can help.
