Amerikooler is a leading manufacturer of custom walk-in coolers and freezers, trusted across industries to deliver smart, durable, and efficient refrigeration solutions. With decades of innovation behind them, their bold “Taking Cool Further” brand message reflects a commitment to quality and performance that stands out in kitchens, warehouses, and on the trade show floor.
Amerikooler came to Apple Rock with a “kool” vision for their presence at the NAFEM 2025 Show in Atlanta. They wanted a 40×40 rental exhibit that would make a powerful statement and command attention while staying practical enough to support large product displays.
The goal was to create a visually striking space that embodied their brand promise and made their refrigeration units the clear centerpiece. Key needs were a two-story layout with private meeting space, high visibility, open flow, and modern materials that reflected the strength of their product line.
Everything needed to feel premium and purpose-driven. Strong branding, architectural appeal, and the flexibility to support both hospitality and demonstration zones were must-haves.
Apple Rock took Amerikooler’s vision and brought it to life through a 40×40 double-deck island exhibit that combined architectural strength with strategic precision. Every element was designed to make a powerful impression.
Four oversized 90° corner hanging signs anchored the space and framed the footprint, delivering high visibility from every direction. More than markers, they were strong declarations of presence.
The second level featured a 16’x18′ upper deck, enclosed in frosted acrylic half-wall railings that offered privacy without isolation. It served as a quiet zone for focused meetings while keeping the brand visually elevated.
Downstairs, the environment opened into a seamless layout designed for traffic flow and engagement. Two backlit towers wrapped in dye-sublimated SEG fabric created vertical interest, each one lit with LED panels that illuminated custom graphics from within. These towers flanked the space, naturally guiding visitors toward key interaction zones.
A glowing frosted acrylic logo lit up the reception counter, creating an immediate brand impression the moment attendees approached the space. Around the exhibit, premium rental furniture balanced comfort with professionalism. White Fairfax loveseats and high-back leather chairs supported both casual chats and deeper conversations.
At the heart of the design was product integration. Ample open space allowed Amerikooler to display their large refrigeration units as true centerpieces. Built-in walk-in storage kept the exhibit area clean and clutter-free
. And each surface and sightline was carefully engineered to reinforce the brand’s commitment to high performance.
The result was an exhibit that captured attention from the aisle and delivered strategic value at every turn. From the overhead deck to the glowing reception counter, each element served to draw attendees in, encourage interaction, and reinforce the Amerikooler brand.
Attendees had space to explore without feeling crowded, and Amerikooler’s team had the infrastructure they needed to host productive meetings and make new connections. Massive refrigeration units weren’t tucked into corners. Instead, they took center stage in a space designed to move people through, not around.
Upstairs, the frosted-walled deck gave the team an elegant area for serious conversations. Downstairs, the layout flowed, the lighting hit just right, and booth buzzed with activity from day one through the end of the show. That wasn’t just luck, it was a combination of collaborative strategy, smart design, and seamless execution coming together.
And that kind of presence doesn’t go unnoticed, either. Amerikooler’s exhibit earned a 2025 Hermes Platinum Award by delivering exactly what they wanted: a bold, functional environment built to impress.
