Apple Rock was excited to partner with Aurorium (global specialty ingredients manufacturer) to design a standout booth for NYSCC Suppliers’ Day in New York City, a key event in the personal care industry. With just 60 days post-rebrand, Aurorium needed a booth that would introduce its new identity while offering an interactive experience.
“The booth design and imagery were so striking that attendees couldn’t help but stop and take photos. Even people who weren’t our target audience were drawn in, capturing the booth’s unique aesthetic. It was exactly the kind of buzz we needed to establish our new brand presence,” Dana Lembcke, Marketing & Communications Manager
When Aurorium rebranded less than 60 days before the largest personal care industry trade show of the year, they faced a critical challenge: how to introduce their new brand identity while ensuring their booth engaged attendees and effectively showcased their products. With limited time and high stakes, Aurorium partnered with Apple Rock to bring their vision to life at NYSCC Suppliers’ Day in New York City.
Aurorium’s successful debut under its new identity proved that a well-designed trade show booth is more than just a space—it’s a brand experience.
