Bühler is a global leader in food processing, advanced materials, and sustainable manufacturing technologies. Their solutions support the production of staple foods and critical materials used by billions of people every day. With innovation at the heart of their mission, Bühler is committed to building a better world through responsible, efficient, and scalable technologies that prioritize both people and the planet.
“No install is perfect, but I had complete confidence in my site supervisor and didn’t get stressed or worried. I would show up in the morning to a finished and beautiful booth.” — Jamie Larson, Marketing
With a full calendar of events ahead, Bühler needed more than just a beautiful exhibit. They needed a system that could adapt to large and small show footprints, include private meeting areas, offer kitchen and storage space, and maintain clear sightlines and brand visibility. It had to work just as well at 30×40 as it did at 10×10.
That’s where Apple Rock came in.
We worked with Bühler to create a modular exhibit system designed for flexibility, brand consistency, and easy reconfiguration. The goal wasn’t just to build something that looked good. It needed to be practical, efficient, and built to perform across any venue.
Bühler’s modular exhibit system is now in use across a wide range of shows. It’s helping them stand out, streamline setup, and get more return from their event investment. The design delivers consistency without sacrificing creativity.
And the results speak for themselves:
Bühler took home a Platinum Hermes Creative Award for the design.
