MÜNZING is a global specialty additive company committed to enhancing product performance across industries like architectural coatings, industrial applications, can coatings, and more. Known for innovation, technical excellence, and vibrant branding, MÜNZING empowers manufacturers worldwide to elevate their formulations and stand out in a competitive market.
“We were very happy with the result. The glowing tower logo on the green metallic background looked great! The graphics on the tower and the meeting room were so vibrant and came out even better than I expected. Shayne was a pleasure to work with and had everything perfect by the time I arrived on Monday.”
— Alicia C., MÜNZING
MÜNZING came to Apple Rock with a vision: a 20×40 trade show exhibit that would combine high visual energy with smart, functional space planning, all without breaking their budget.
They wanted something bold but efficient, a layout that could support meaningful engagement while clearly communicating their brand promise: Creating Additive Value. Their priorities included standout visibility, meeting space, product zone clarity, and a design that made attendees stop and look.
They asked for glowing elements, smart material use, flexible rental options, and an overall experience that elevated the MÜNZING brand. And while the look needed to impress, the solution also had to be practical, with built-in storage, modular rental counters, and plenty of room to move.
Apple Rock’s team delivered a 20×40 exhibit that combined sophistication and utility with brilliant, brand-forward flair. Every detail was purposeful—from the illuminated tower to the flowing visitor paths.
At the heart of the booth stood a striking green metallic tower, crowned with MÜNZING’s glowing logo and fitted with a large 86″ monitor displaying motion graphics and technical highlights. The texture, color, and scale of the tower delivered immediate visual impact while doubling as a structural anchor.
A custom-built frosted plexi conference room with curved corners added a premium touch. Branded on all four sides with transparent printed graphics, the enclosed space allowed for private meetings while still feeling light and modern. Its circular form echoed MÜNZING’s forward-thinking approach.
Two large backlit LightWalls, flanking the tower, displayed brilliant graphics that brought MÜNZING’s product categories to life—Architectural Coatings, Industrial Coatings, and Can Coatings—framing the space while drawing in foot traffic.
Four sleek rental counters with integrated edge-lighting served as flexible touchpoints, including one paired with a water station and two facing the front of the exhibit to greet incoming attendees.
Overhead, two double-sided L-shaped hanging signs delivered brand visibility across the hall, reinforcing MÜNZING’s presence from every direction. These high-flying identifiers kept the brand top-of-mind even in a crowded venue.
To finish it off, a curved connecting accent linked the LightWalls, adding dimension and movement while gently guiding visitors through the central activation zone.
The finished space delivered exactly what MÜNZING needed: presence, clarity, and flexibility. The vibrant green textures and glowing signage drew steady traffic, while the open flow and functional counters made engaging with visitors effortless.
The private meeting room was a standout, offering just the right blend of privacy and transparency—earning compliments from both clients and internal teams.
Even better? The entire project came in under budget and exceeded expectations.
This project was honored with a 2023 Hermes Creative Award, recognizing excellence in exhibit design and strategic execution.
