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Expert Tips for Seamless Event Planning

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The Real Reason Trade Shows Feel Overwhelming

Trade shows place a heavy decision load on teams even before design begins. This blog explores how that pressure builds and how a focused rental plan can simplify planning, steady timelines, and create a clearer path for 2026 programs.

International Trade Shows: A Case Study

Celgard chose Apple Rock for their Battery Japan exhibit. This case study shows how Apple Rock’s creativity and expertise in international exhibits helped Celgard make a lasting impression at one of Asia’s largest smart energy shows.

Prepping to Exhibit at PACK EXPO 2016 in Chicago Illinois

Exhibiting at PACK EXPO 2016? With a few months to go, it’s crucial to use your time wisely for preparations. Our guide provides key steps to help you plan and finalize exhibit details, making your show experience seamless and successful.

Illuminating Your Brand Off The Trade Show Floor, Too!

Eye-catching backlit light boxes aren’t just for trade shows. Discover how creative backlighting can elevate your corporate and retail spaces, leaving a powerful and lasting impression on everyone who enters, reinforcing your brand.

Enhance Your Booth With New Light Boxes

Lighting innovations like LED and light boxes are changing trade show displays. Discover how today’s options can boost booth visibility and appeal, helping your brand shine on the show floor with effective, energy-efficient solutions.

Marketing Off The Trade Show Floor

The trade show floor isn’t the only place to market your brand. Learn strategies for reaching attendees beyond the venue—from nearby events to gatherings—maximizing your brand exposure and engagement throughout the event.

Planning for Trade Show Color Consistency

Consistent color can make your trade show display stand out. Work with your designer to prepare color specs that align with your brand, creating a cohesive and captivating look that draws in visitors and conveys your brand’s identity.

Refresh A Dated Exhibit On A Budget

If your exhibit is outdated but your budget is tight, consider affordable updates. Discover ways to refresh your display, giving your trade show booth a new look without exceeding your budget, ensuring a memorable appearance.

The Power of Color for Your Trade Show Exhibit

Your brand’s colors speak volumes. Explore techniques to use them effectively on the trade show floor to create a vibrant, intriguing display that draws visitors in, communicates your message, and reinforces your brand identity.

Using Trade Show Exhibit Rentals for Custom Results

Don’t settle for standard rentals. Custom trade show rentals offer flexibility and impactful design. Learn how brands use rentals to make bold statements, achieve brand-aligned displays, and benefit from financial flexibility.

Best Practices for the Perfect New Product Launch

Trade shows are ideal for launching new products. Capture your audience’s attention with targeted strategies, from pre-show planning to on-floor engagement, ensuring your latest innovation stands out and attracts the right audience.

Tips for Branding Your Office, Lobby or Retail Space

Your office & retail spaces should reflect your brand as effectively as your trade show exhibit. Discover how to create consistent, welcoming environments that reinforce your brand identity & resonate w/ clients, employees, & visitors.

Standing Out at ExhibitorLive 2016

ExhibitorLive 2016 brought together industry leaders, to showcase what’s next. We designed our display to stand out with fresh, bold ideas, attracting steady traffic and connecting with exciting new companies. Discover our approach.