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Expert Tips for Seamless Event Planning

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What Your Exhibit Reveals About How You Lead

Your exhibit is a mirror that reflects how your company leads. It reveals how leadership communicates, makes decisions, and delivers on your brand promise when everyone is watching, and how the right partner can help shape that reflection.

Building Better Ideas: Apple Rock’s Proven Process for Trade Show Success

Trade show success starts with great ideas—and a great process to bring them to life. Discover how Apple Rock turns concepts into reality with our proven approach, guiding you every step of the way to create unforgettable exhibits and experiences.

MarCom 2024 Gold Award Winners

Apple Rock is proud to announce two of our client exhibits have earned MarCom Gold Awards for 2024! These award-winning designs for Kopke and Keller America showcase how creativity, strategic planning, and innovative technology can come together to deliver impactful trade show experiences.

Explore Apple Rock’s New Website: Built on 36 Years of Live Event Success

After months of careful planning and design, Apple Rock is thrilled to introduce our newly revamped website! Our new platform reflects our role as your partner in strategic event success, helping brands develop thoughtful, customized approaches that maximize their ROI.

Don’t Just Show Up… Show Off: Why Your Trade Show Strategy Needs to Evolve

Sticking to the same old strategies can hinder your success at trade shows. Learn why evolving your approach, focusing on creativity, and investing in standout displays can help you outshine competitors and maximize brand visibility.

Summer’s Ending – Is Your Trade Show Strategy Ready for Fall?

As summer wraps up, focus on product launches, strategy finalization, and budget planning for next year’s events. Working with our exhibit designers now ensures your fall trade show season is on-pointto achiveing your company goals.

Mastering Exhibit Design: “The Space Between”

Effective exhibit design relies on the art of spacing. See how the 'space between' elements—visual breathing room—can direct attendees' focus, enhance flow, & create a balanced, inviting environment that strengthens your brand’s message.

Celebrating Client Success with Award-Winning Brand Experiences

Apple Rock celebrates multiple award-winning exhibits for Bühler Group and MÜNZING at the Hermes Awards. Learn how our team brings brand visions to life with immersive, innovative designs that create a lasting impression at trade shows.

How to Build and Train a Powerhouse Trade Show Team for Maximum Impact

An effective trade show team is key to success. Discover strategies for booth staff training, motivation, and communication that enhance team performance, ensuring they represent your brand with confidence, knowledge, and engagement.

The Science of Storytelling in Exhibit Design

Storytelling in exhibit design transforms exhibits into memorable experiences. Learn how to captivate attendees by blending visuals and narrative elements, making your brand story resonate powerfully at every experiential marketing event.

Psychology of a Space: Designing Exhibits That Resonate

Designing effective trade show spaces involves understanding spatial psychology. Gain insight into how layout, lighting, and aesthetics create environments that draw more attendees, fostering emotional connection and brand loyalty.

Designing for Diversity: Creating Inclusive and Accessible Spaces

Creating inclusive and accessible exhibit spaces helps welcome visitors of all backgrounds, abilities, & preferences. Discover tips to design an exhibit that engages everyone, offering a meaningful experience that aligns with your brand.

The Designer’s Toolbox – Entry 03: A Gray Area

Choosing the right colors in large-format printing is more complex than it appears. Discover how subtle color variations can elevate your trade show graphics, reinforce your brand's identity, and create visuals that capture attention.