Industry Blog
Expert Tips for Seamless Event Planning

The Psychology of Play – Why Gamification Boosts Engagement at Live Exhibits and Events
Gamification works because it taps into how people are wired—to play, compete, and connect. At live events, that means more traffic, more engagement, and more memorable brand moments.
From trivia games to full-scale experiences like Rocknopoly, we’re breaking down how to turn interaction into real results.