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The Psychology of Play: Why Gamification Boosts Engagement at Live Exhibits and Events

The Psychology of Play – Why Gamification Boosts Engagement at Live Exhibits and Events

Gamification works because it taps into how people are wired—to play, compete, and connect. At live events, that means more traffic, more engagement, and more memorable brand moments. From trivia games to full-scale experiences like Rocknopoly, we’re breaking down how to turn interaction into real results.