Flooring isn’t always the most exhilarating part of a display, but now your booth floor can work for you, providing valuable metrics and analytics instantly about the behavior of visitors inside of your space.
Available now from Apple Rock, this ingenious, easy to install under-floor system “detects, collects, and stores real-time data on the presence, exact location, movement, direction, and dwell time of people in a space.” This provides immediate and long-term data about how people interact with your display including traffic flow, entry points, neglected areas, popular areas, entry points and which parts of your booth are holding attention.
Made of a double layer of postindustrial polypropylene with incorporated force sensors, this data collecting system can be installed underneath almost any Apple Rock flooring including carpet, vinyl, carpet tiles, raised flooring, and more.
- Easy to install — no special tools required
- Simple to transport, dismantle and store
- Made in the USA
- Fire retardant
- Resistant to water, moisture, mold, fungus and mildew
- Non-allergenic; odor and VOC-free
- Instant data reports at your command
Sensor-captured information is accessed through an insightful dashboard that gives a full picture of a visitors’ journey through your space. Key data includes “Dwelling Time By Device” so you can understand how much time is spent by visitors viewing a TV monitor or product demonstration. An “Activity Heatmap” gives a visual representation of what parts of an exhibit attract the most attention. The data can be viewed in real-time or sorted and presented in many useful ways, ultimately helping you enhance visitor experience and engagement.
Contact Apple Rock for more information on Data Collecting Flooring options for tradeshows, events, museums, traveling exhibits, branded retail environments and more.
