Design Ideas to Consider Before ExhibitorLIVE 2023
ExhibitorLIVE23 is just around the corner, and we’re excited to debut our 35th anniversary display! If attending, we’d like to offer you a complimentary exhibit hall pass. Read on to find out how to get yours.
Many people ask us, “what’s big in trade show displays these days?”
The answer is LED panels.
Yes, LEDs continue to dominate the landscape. The good news? LED prices are dropping and video quality is accelerating each year. If you’re new to LED panels, please read our blog, Introduction to LED Video Display Tiles for information on where to begin your quest.
At ExhibitorLIVE you will see all shapes and sizes of displays. Try to view as many as possible and ask yourself these questions:
- What attracted you to each display? Signage? Cool LED panel animations? Free giveaways?
- Does the signage (including LED panels) clearly communicate the product or service each company is promoting or are they just bling?
- What feature do you like most about each display?
Here are some other thoughts to consider for your next display:
Strategy, Layout and Execution
There are endless design possibilities and numerous logistical considerations when planning a trade show display. Size, location, electrical power availability, internet connectivity and height/structural restrictions need to be considered first, before visual or structural design can occur. Although once you are ready to begin the design phase, some Feng Shui principles can be helpful. Yes, Feng Shui!
Feng Shui Your Exhibit
According to Anjie Cho of TheSpruce.com, “Feng Shui is a practice of arranging the pieces in living spaces to create balance with the natural world.” It uses a five-element system: Earth, metal, water, wood, and fire. Although Feng Shui is traditionally incorporated in the home, some of its principles can be applied to work areas, including trade show displays.
Entry
The entryway, referred to as the “mouth of qi,” (pronounced “chee”) is where energy enters your space. It’s what visitors see from outside your display, and it represents your “face to the world.” This area should be clean and uncluttered, so visitors can easily enter.
Commanding Position
The idea of this position is that you have a prime view of anyone coming in through the entrance. In trade show terms, it means that you are more aware of potential opportunities that might be coming your way. This could be a reception desk or another focal point for receiving visitors.
Work Area
If space permits, your design should include a space to sit down and engage with existing or prospective clients. Ensure you have comfortable seating. To encourage conversation, face chairs or other furniture towards each other, and avoid having the backs of furniture facing the entry.
Design Accoutrements
Graphics and other visual elements, whether they are printed or displayed electronically, should attract attention to your exhibit and communicate your brand message. Plan and integrate your visuals around exhibit goals, rather than going all out Clark Griswold with LED coverage. Find out more about making a good first impression by reading, “What Makes a Trade Show Booth Effective.”
Use of Plants
Plants are a beautiful and inexpensive way to add a finishing touch. They also welcome “wood energy” (Feng Shui). They’re thought to cultivate restoration, life, growth, flexibility, kindness, harmony, and new beginnings.
If you are coming to ExhibitorLIVE, stop by booth 701, have a cupcake and help us celebrate Apple Rock’s 35th anniversary. Don’t forget to have your cupcake scanned to find out if you’re a prize winner! Get your free exhibit hall pass here.
