Trade Show Exhibits are multi-layered environments consisting of architecture, functionality of the space, visual appeal, lighting and smell. These layers coincide with a person’s natural senses. In order to attract the desired demographic and prospect to your booth all the senses or layers must be addressed individually then as a whole in the design phase.
Another thing to keep in mind, when designing a new exhibit or refurbishing an older one is your exhibit should be multi-generational. In order to effectively communicate your message to several generations at the same time, consider incorporating all forms of communication in your design. To clearly deliver your message to each unique generation, digital components, paper handouts and interactive technology should be integrated into your exhibit design.
The exhibit design should be a direct reflection of your brand essence. It should talk to your existing customers in a familiar language, but also attract new customers with colors, sights, sound and smell. Exhibit design in today’s world must consider the experience desired. The goal for any exhibit should be for the attendee to have a memorable experience, in your space. When you are just looking for a cheap exhibit, chances are your brand will be damage and the customer experience lessened.
You must design and match your brand essence to the structure. A true exhibit design company considers all of these factors and each square foot is designed to deliver your brand message through the all five senses. Although there is not one correct design for every exhibit, there is a methodology that must be followed. The right questions must be asked in order to get a design that truly represents your brand essence and message, while driving traffic to your exhibit.
