“We live in a web of ideas, a fabric of our own making.” – Joseph Chilton Pearce
Standing out from the competition and making a splash on the show floor can be a monumental task when working with a strict budget. Don’t fret! Trade show displays and hanging structures made from fabric open up a whole new creative world of exhibiting with significant opportunities for cost savings and efficiencies.
Why consider fabric structures versus inkjet graphics or custom wood displays?
- Fabric has become one of the most versatile and affordable booth materials
- Durable, strong modern fabrics can be printed with incredibly vibrant graphics and dark hues and even backlit for dramatic glowing branding
- Feature stunning designs with brilliant seamless colors and imagery wrapped around supporting structures
- Innovate with custom cut fabric, enclosing a plethora of interesting shapes and sizes of structural elements
- Fabric is durable and easily cleaned and ironed if stained or wrinkled
- Fabric weighs significantly less than other materials
- Huge potential cost savings on production costs including shipping, drayage, storage and install
As a world-class design house, Apple Rock examines every design solution using a three prong methodology: crates, weights and hours
- How many crates will your booth pack into? (cost of shipping, drayage, storage, etc.)
- What is the overall weight of your booth? (also reflects in the cost of shipping, drayage, storage, etc.)
- How many hours does it take to assemble a display? How much labor will assembly require?
Fabric structures get positive points in all three of these categories. Fabric structures and graphics may not save you money on the initial production costs but truly pay dividends on the back end with reduced shipping, drayage, storage and installation costs.
Fabric displays now provide an entirely new spectrum of displays within a budget realm that was previously out of reach.
The award-winning Apple Rock design team and engineers collaborate to make unique designs, unlike anything else on the show floor while showing substantial cost savings over the life of the display. These new materials are strong, look great with custom graphics, can be backlit and will save money on production costs.
The evolution of the exhibit continues…
