There’s a moment at every event we help create—a quiet pause before the doors open, the lights turn on, and the madness begins. That’s when we look around and think:
This is what it’s all about.
The details are in place. The goals are clear. And most importantly, the trust that got us here means everything.
As we reflect on our journey, one thing stands out more than anything else: we don’t do this alone. Every display, every smooth install, every brand experience we’ve helped shape—it’s all been possible because of you.
Our clients. Our partners. Our co-creators.
This month, as we celebrate Customer Appreciation, we wanted to take a moment to simply say:
Thank you.
Thank you for trusting us with your vision. Thank you for letting us be part of your story. And thank you for all the conversations, ideas, feedback, and challenges that have shaped who we are.
Every project leaves a mark. We remember the late-night revisions, the early brainstorming calls, the shared laughs during install, and the creative curveballs until the moment the final piece clicks into place. We carry those memories with us, not just because of what was built, but because of who we built it with.
37 Years of building together
Apple Rock began with a simple idea: help companies stand out by creating displays that do more than just fill space. What started as a small business with big ideas quickly grew into a team driven by design, service, and innovation.
Our approach has always started with listening. We believe the best ideas come from understanding your goals, your audience, and your challenges. That’s why we see ourselves not just as builders, but as collaborators—people who help shape something that works for you.
We’ve weathered industry shifts, embraced new technology, and expanded our reach coast to coast. From portable modular displays to full-scale custom environments, we’ve adapted and evolved. But we’ve never lost sight of why we do this.
It’s not about size or style. It’s about building spaces that help people connect.
Over the years, we’ve worked with businesses of every kind, emerging startups, global brands, and everything in between. And today, we’re proud to say we’ve served over 15,000 clients.
That number means a lot. But what matters more is what it represents: decades of trust, collaboration, and lasting relationships.
A look ahead
The future of live events is shifting. More flexibility. More intentional design. More spaces that help people connect, not just gather. And that’s exactly where we’re focused.
We’re investing in smarter systems, sustainable materials, and expanded capabilities across the country. We’re making our process easier and more collaborative from day one. And we’re continuing to explore what’s possible, so your space feels thoughtful, engaging, and true to your brand.
If we’ve worked together before, thank you for being part of that evolution. If we haven’t yet, we’d love to hear what you’re working on.
Why we love what we do: a client moment
Some projects remind us exactly why we show up for this work every day. Our recent collaboration with Amerikooler was one of them.
From the very first conversations, it was clear their team cared as much about the process as they did the final product. They knew what they wanted—something bold, functional, and unmistakably theirs—and trusted us to help shape the best way to get there.
Together, we designed a large-scale, double-deck exhibit that blended form and function with quiet confidence. From the sweeping overhead signage to the frosted acrylic accents and integrated product displays, every part of the space worked hard while staying true to their brand.
What stood out most wasn’t just the structure itself—it was the spirit behind it. Their team showed up with ideas, questions, and a deep sense of ownership. Ours met them with creativity, problem-solving, and pride in the craft.
The finished exhibit went on to win a 2025 Hermes Platinum Award, but for us, the real reward was the way it all came together. Trust, teamwork, and shared purpose.
That’s why we love what we do.
Yes, the recognition is rewarding. But what stays with us long after the show ends are the relationships behind the work. The client calls where we work through the details. The planning sessions where ideas sharpen. The post-show moments where we reflect together on what worked and what’s next.
Amerikooler is one of many examples of a partnership grounded in trust, shared purpose, and a genuine sense of teamwork. Moments like these remind us why this work matters.
A small thank you, from us to you
To show our appreciation to both our longtime clients and those we haven’t met yet, we’re offering up to $1,000 off any new project started in June.
That includes everything from exhibit rentals and graphic refreshes to new builds and branded environments. If you’ve been thinking about what’s next, this might be the perfect time to get it moving.
And if you’re not sure where to start, we’re happy to help you figure it out. No pressure. No obligation. Just honest conversations and ideas.
Your Success Is Our Story
We’re proud of the awards. We’re proud of the exhibits. But what we’re proudest of is creating something that helps you connect with the people who matter most to your business.
It’s not about us. It’s about your story, your goals, and the moments you create when your space speaks clearly and confidently.
To all of our clients, thank you. For your trust. For your creativity. And for the opportunity to do work that means something.
