The SEMA 2011 Trade Show is the premier automotive specialty products trade event in the world. It draws the industry’s brightest minds and hottest products to one place: The Las Vegas Convention Center in Las Vegas. One of the most exciting things about the SEMA Show is the custom and collector vehicles on display each year.
This year, as I walked the 2011 trade show floor, I was instantly transported back to my childhood when I saw the General Motors exhibit. Chevrolet and Hot Wheels teamed up to create a life-size orange Hot Wheel’s track with the new Camaro Hot Wheels Concept Car. I imagined myself back in time feeling the need to build my own Hot Wheels track. All I could think about was the time spent as a kid playing with the orange track making different designs. Thinking back now, I realize my love of cars started at the very moment the wheels started down The Orange Hot Wheel’s Track……
The core of good marketing is appealing to the emotions of your audience, and successful branding that leaves a lasting impression with us all. Who does not relate to this image, regardless of your age? Tradeshow marketing is no different. Where else do you have the opportunity to create a life size Hot Wheels track? Creating the “WOW Factor” is easier than you think: This design was accomplished with a custom, yet simple, light weight fabric structure and hanging sign. Add the lime green car and voila!
Make a lasting impression at YOUR next show by incorporating unique design elements to make your booth and company stand out.
