Brand Activation

Expert Tips for Seamless Event Planning

Get tips to help you handle the many facets of trade show planning

Check out our latest blogs, designed to help you maneuver the many facets of tradeshow and event planning!

How to Avoid Exhibit Design Delays

Welcome back to trade shows and live events! I want to address the elephant in the room not many people are talking about – Supply Chain Issues and Delays! I want to help you avoid any implications it could have on your own display order and trade show plans. So, I have crafted a quick list of three things you can do to avoid any upsets and stress.

Refresh Your Office. Bring In the Outside!

Actively cleaning and preparing your office for The Great Reopening is a given, but what if you also took advantage of this moment to refresh your office space and bring a little of the outside inside. Step back and look at your space with a fresh set of eyes.

Creative Partitions for Any Business

So many businesses are trying to figure out how to safely reopen and get back to work. Regardless if you are a restaurant or a corporate office, you most likely will have to make some modifications. So, the question everyone is asking right now is how?

VLOG #4: Create a Safe Space for your Employees

Your office space may need to be redefined before your employees come back to work. Make them feel appreciated and safe with custom creative partitions and guards. Watch our new VLOG.

Are You Ready to Welcome Back Your Employees?

All signs are pointing towards businesses reopening next month or so. This is excellent news. But what does the new normal look like? Is your business prepared to welcome back employees to a safe and healthy office environment? If you aren't already, start thinking about this now.

Have A Plan: 3 Things You Should Do Now

Let’s fast forward a couple of months… what do you see? I see a busy freaking summer! Shows that were never there before are filling in our summer schedules, and soon enough we will have fall shows nipping at our heels too. I have one very important question for you, and it’s not about hand washing or toilet paper – ARE YOU READY?

5 Easy Ways to Refresh Your Corporate Branded Spaces

We live in a very visual world and people crave beautiful spaces. The appearance and functionality of your space say a lot about your culture. A well-designed space can engage and impress your guests and at the same time inspire and motivate your staff.

February 14, 2020

How To Start Designing Your Branded Corporate Space

How do you want your customers, visitors, vendors and employees to feel when they enter your doors? It can be a daunting task to take a blank or already existing corporate space like a lobby, meeting room or even lunch/break rooms and imagine a corporate branding treatment. But if you start with the basics and establish the foundation of your artistic vision the rest of the artistic vision will unfold.

14 Key Trade Show and Branded Space Components

So many moving parts! Why go to different vendors when Apple Rock is a one-stop shop for all things involved in the trade show and branded environments world? Our years of experience and in-house design, engineering, fabrication, marketing, show services and shipping departments all meld seamlessly together to create superior results and ROI. Bottom line, these 14 components make your job easier and make you and your brand look good.

February 1, 2017

Illuminating Your Brand Off The Trade Show Floor, Too!

Eye-catching backlit light boxes are not limited to your trade show display! Incorporating a creative use of back lighting into your corporate and retail spaces leaves a powerful and memorable brand impression on everyone who enters into your space.

August 23, 2016

Adding Dimensional Branding to Any Corporate Space

The physical space your company uses daily to conduct business is an extremely visual element of the branding puzzle that we as marketers are always trying to piece together. That space should be used as an influential billboard of sort to communicate your brand identity and create and experience for all who enter. The goal of environmental branding is for consumers to be able to draw a connection from your physical space to your product and back. A good way to achieve this task is to use dimensional branding in your retail store or corporate headquarters that truly speak to your current marketing campaign.

Enhancing Retail Spaces with Custom Counters and Kiosks

You can utilize custom-made counters and kiosks in any retail environment to showcase products, entertain, or inform. Having customized counters and kiosks allows you, the retailer, to capture the trust and build brand loyalty with new and current customers, alike. Plus, they add to the overall look and feel of your retail store. There are tons of options when it comes creating one-of-a-kind merchandise counters and kiosks only limited by your imagination. Contact us today, to see how Apple Rock can help you build a better retail environment.

December 30, 2014

Using Hanging Structures in Corporate and Retail Enviroments

Hanging structures can be utilized in many different ways to bring make your brand fly higher. Although, they are still a great way to attract attention on the trade show floor hanging signs, aerial light boxes or life-size specialty items really make your branded environment stand out from your competitors. Here at Apple Rock, we are not only trade show display experts, we use the lessons learned in the trade show industry to create eye catching branded spaces that will resonate well with your customers.

December 16, 2014

Building Custom Furniture to Fit Your Corporate Space

Incorporating custom furniture allows your company to provide a brand-rich experience to any who comes into your establishment. Whether you are looking to up-fit a corporate or retail space, Apple Rock Displays has the skill set and resources to help you achieve all of your design objectives. We will work with you, your architect and or designer to create a cohesive experience to really leave a lasting impression on everyone that walks through your door.

December 11, 2014

Interactive Techonology in Corporate Spaces

nteractive technology is a great tool when it comes to employee collaboration and impressing customers. It can help raise productivity and facilitate innovation within your company. Interactive technology is also a great way to wow, inform and entertain the customers who come into your office. There are a lot of great options to choose from.

December 10, 2014

The Role of Architecture in Branded Enviroments

The existing architecture plays a significant role in the space that is being transformed into an individual branded environment. All aspects of the building should be taken into account in the design phase in order to avoid costly changes down the road. Remember that the visual feel has an immediate impact of people entering your branded environment. Colors, textures and lighting evoke emotion and affect how people view your brand, company and product. A well designed branded environment will create a welcoming atmosphere of visual continuity throughout the entire space, accentuating the important elements that define the space

December 4, 2014

Why Use a Trade Show Display Company to Design Lobbies and Retail Spaces

The application of design, engineering and fabrication are the same or very similar whether we are constructing a temporary exhibit or a permanent lobby. A trade show booth or branded space tells your consumer what you want them to know about your company in the way you want to tell them With all the similarities between trade show exhibits and branded environments it makes sense that a full-service design house like, Apple Rock also specializes in corporate branded environments.

December 2, 2014

Is Interior Design an Important Element for Corporate Branded Spaces?

Why is interior design so important to the effectiveness of your branded space? Those answers are simple, your branded environment should not only tell a story, but it should also be comfortable and functional. There are a few components to interior design that have a tremendous impact on the how the space will be perceived.

November 19, 2014