Company News

Expert Tips for Seamless Event Planning

Get tips to help you handle the many facets of trade show planning

Check out our latest blogs, designed to help you maneuver the many facets of tradeshow and event planning!

Why Play Works

Play creates connection, memory, and recall. We discuss why gamification continues to work at events, how interaction shapes behavior, and why designing play early leads to stronger engagement and exhibits that perform better.

The Real Reason Trade Shows Feel Overwhelming

Trade shows place a heavy decision load on teams even before design begins. This blog explores how that pressure builds and how a focused rental plan can simplify planning, steady timelines, and create a clearer path for 2026 programs.

What We Learned from Back-to-Back Success at Pack Expo and WEFTEC 2025

Pack Expo and WEFTEC 2025 brought two major industries together in the same week, offering Apple Rock a front-row seat to what drives success. From automation and efficiency to sustainable design and live engagement, the shows proved one thing clearly: when strategy drives design, results follow.

Grateful for Every Step We’ve Taken Together

Apple Rock reflects on 37 years of trusted partnerships, shared success, and meaningful work. This blog celebrates our clients, highlights recent wins, and shares how we're giving back through a special June promotion.

Building Better Ideas: Apple Rock’s Proven Process for Trade Show Success

Trade show success starts with great ideas—and a great process to bring them to life. Discover how Apple Rock turns concepts into reality with our proven approach, guiding you every step of the way to create unforgettable exhibits and experiences.

MarCom 2024 Gold Award Winners

Apple Rock is proud to announce two of our client exhibits have earned MarCom Gold Awards for 2024! These award-winning designs for Kopke and Keller America showcase how creativity, strategic planning, and innovative technology can come together to deliver impactful trade show experiences.

Explore Apple Rock’s New Website: Built on 36 Years of Live Event Success

After months of careful planning and design, Apple Rock is thrilled to introduce our newly revamped website! Our new platform reflects our role as your partner in strategic event success, helping brands develop thoughtful, customized approaches that maximize their ROI.

Celebrating Client Success with Award-Winning Brand Experiences

Apple Rock celebrates multiple award-winning exhibits for Bühler Group and MÜNZING at the Hermes Awards. Learn how our team brings brand visions to life with immersive, innovative designs that create a lasting impression at trade shows.

Apple Rock Celebrates its 35 Anniversary with Industry Recognition and an Open House

Celebrating 35 years of cutting-edge trade show displays, Apple Rock has grown from its roots in North Carolina to a recognized industry leader serving top brands. Read about our journey & industry recognition as we continue to innovate.

Giving Thanks

Apple Rock owes its success to both customers and employees. Our clients fuel our passion for trade show innovation, and our dedicated team drives our growth. Join us in expressing thanks for their invaluable roles in our journey.

VLOG: ExhibitorLive 2021 Recap – Tips and Trends

Returning to ExhibitorLive in 2021 was a memorable experience, underscoring the importance of simply showing up. Watch our recap for key insights and emerging trends that are shaping the future of trade show exhibitions.

Apple Rock Wins 2021 Hermes Award

Apple Rock celebrates recognition for creative excellence, winning the 2021 Hermes Award for custom trade show designs. This achievement reflects our commitment to quality and innovation in exhibit design for all our valued clients.

Apple Rock Selected As Finalist for Portable Modular Awards

Apple Rock has been chosen as a finalist for Exhibitor Magazine's Portable Modular Awards, standing out among 39 other designs. This recognition underscores our commitment to excellence in modular trade show exhibits.

VLOG #6: Rapid COVID Testing Program

Apple Rock has pivoted to support safe in-person marketing with a rapid COVID testing program and custom PPE solutions. Learn how our new initiatives help clients continue face-to-face engagements during the pandemic.

Apple Rock Wins 5 Hermes Creative Awards

Apple Rock is thrilled to announce it has received five Hermes Creative Awards for excellence in trade show exhibit design. This honor underscores our commitment to high-quality, creative solutions for our clients.

Apple Rock Selected as Top 40 Exhibit Producers by Exhibitor Magazine

Exhibitor Magazine has named Apple Rock a Top 40 Exhibit Producer for 2020, highlighting our commitment to service and reliability. Join us in celebrating this recognition of our excellence in trade show production.

Apple Rock Awarded Four MarCom Awards in 2019

Apple Rock celebrates another successful year, receiving four MarCom Awards for excellence in trade show exhibit design. This recognition underscores our dedication to creativity and quality in delivering custom displays.

Apple Rock Awarded Four Hermes Creative Awards

Apple Rock received Platinum, Gold, and Honorable Mentions at the 2019 Hermes Creative Awards for outstanding trade show design. Join us in celebrating this recognition of our commitment to creative excellence.