Event Strategy

Expert Tips for Seamless Event Planning

Get tips to help you handle the many facets of trade show planning

Check out our latest blogs, designed to help you maneuver the many facets of tradeshow and event planning!

Faster, Better or Cheaper- Pick Two

Investing in a high-quality display brings lasting benefits. Avoid the pitfalls of cheap options that require frequent repairs. Discover why durable, well-made displays are worth it and how they support a strong brand image over time.

Are you Thinking About Breaking up With Your Current Display House?

Thinking of switching exhibit houses? This insightful blog helps you assess your current partnership, recognize signs that it may be time to move on, and plan a seamless transition to ensure ongoing success for your trade show program.

Team Building The Apple Rock Way

Our annual team-building game day, takes us out of the office to a great destination for a day of challenges that foster collaboration, boost productivity, and strengthen workplace bonds—enhancing personal and professional growth.

Let Apple Rock Stress Over Staffing Your Events

Skilled, motivated staff can make or break your event’s success. Apple Rock handles staffing to ensure you have enthusiastic, knowledgeable representatives who enhance your brand’s presence, ensuring a stronger ROI and a lasting impact.

Rejuvenate Your Trade Show Booth With These Easy And Affordable Renovations

Update your booth with easy, budget-friendly renovations that bring a fresh look to your display. From simple graphic changes to minor structural tweaks, discover affordable ways to keep your exhibit looking modern and inviting.

Outdoor Marketing Events Versus Traditional Trade Shows

Outdoor marketing events offer unique advantages over traditional trade shows, from increased visibility to diverse audience engagement. Explore the pros and cons of each approach to find the right fit for your marketing goals.

Tips for Hosting Great Demonstrations on the Trade Show Floor

Master the art of live demonstrations on the trade show floor. Get essential tips for creating engaging, memorable demos that captivate your audience and showcase your products effectively.

The Role of Social Media at Your Trade Show or Conference

Boost your trade show’s impact with social media strategies that engage attendees and extend your reach. Discover how to use platforms effectively before, during, and after the event to enhance visibility and foster connections.

How to Drive Traffic to Your Trade Show Exhibit

Capture attention and increase foot traffic at your trade show exhibit with expert strategies. Learn ways to engage attendees, enhance booth appeal, and create a lasting impression that draws visitors in.

Promoting and Marketing your Trade Show Exhibit

Promote your trade show exhibit effectively with targeted marketing strategies. From social media to pre-show emails, discover techniques to boost visibility and attract visitors, ensuring a successful and engaging event experience.

Available November 1st, inTouch Trade Show iPad App Update with Built-In Lead Generation

Enhance lead generation at trade shows with the updated InTouch iPad app. Learn how new features streamline lead capture and management, helping you turn event contacts into valuable prospects.

Common Challenges with Self Installing Trade Show AV Equipment

Planning to install AV equipment at your next trade show? Our guide provides essential tips to ensure a seamless setup, avoid technical issues, and create an engaging audiovisual experience for attendees.

How to Avoid Surprise Drayage Charges on Trade Show Shipping

Surprise drayage charges can disrupt trade show budgets. Get expert tips on avoiding these unexpected fees by planning your shipping strategy carefully, ensuring smoother logistics and cost savings for your event.

Increase Trade Show ROI by Decreasing Collateral Costs

Cutting down on collateral costs can significantly boost trade show ROI. Discover effective strategies to streamline materials and focus on impactful branding, maximizing budget efficiency without compromising exhibit quality.

A Guide to Exhibiting at the National Business Aviation Convention and Exhibition

The National Business Aviation Convention is a prime event for industry exposure. Our blog provides essential tips for exhibitors, from booth design to networking, helping you make a strong impression & connect w/ aviation professionals.

Qualified Leads Champion Chosen to Showcase Figure Skating Champions in 2015

Apple Rock’s Qualified Leads Champion program supported the Figure Skating Champions Showcase, connecting event sponsors with engaged audiences and enhancing brand visibility through strategic lead generation.

The Importance of Post-Show Lead Follow-Up

Post-show lead follow-up is essential for maximizing your event’s ROI. Learn strategies for staying connected with prospects, nurturing leads, and turning connections into conversions after the trade show.

The Secret to Increasing Your Closing Ratio with Qualified Leads

Generating qualified leads is only the start; closing them is the goal. Learn actionable steps to increase your closing ratio at trade shows by focusing on high-quality leads that drive success.