Event Strategy

Expert Tips for Seamless Event Planning

Get tips to help you handle the many facets of trade show planning

Check out our latest blogs, designed to help you maneuver the many facets of tradeshow and event planning!

Qualified Leads Champion Chosen to Showcase Figure Skating Champions in 2015

Apple Rock’s Qualified Leads Champion program supported the Figure Skating Champions Showcase, connecting event sponsors with engaged audiences and enhancing brand visibility through strategic lead generation.

The Importance of Post-Show Lead Follow-Up

Post-show lead follow-up is essential for maximizing your event’s ROI. Learn strategies for staying connected with prospects, nurturing leads, and turning connections into conversions after the trade show.

The Secret to Increasing Your Closing Ratio with Qualified Leads

Generating qualified leads is only the start; closing them is the goal. Learn actionable steps to increase your closing ratio at trade shows by focusing on high-quality leads that drive success.

Trade Show Qualified Leads – Our Definition and How to get More

Qualified leads drive trade show success. Learn our approach to defining and generating quality leads, with techniques to attract and convert attendees, maximizing ROI and event impact.

Be a Qualified Leads Champion at Your Next Trade Show

Stand out as a qualified leads champion at your next trade show. Learn proven tactics to capture and nurture high-quality leads, enhancing both your booth success and overall event ROI.

Driving Traffic Through Exhibit Design

Increase booth traffic with strategic exhibit design. Discover techniques to create a visually compelling, engaging exhibit that draws attendees, enhancing your visibility and event success.

Engage Your Facebook Fans

Increase engagement on Facebook with strategies to connect with your audience, boost interaction, and build a community around your brand, enhancing your social media presence.

Easy Trade Show Wardrobe Changes

Make a memorable impression with simple wardrobe tips that keep you polished and professional throughout the trade show. Learn how easy wardrobe changes can boost your confidence and presentation.

WiFi & The Trade Show Environment

WiFi is essential for a seamless trade show experience. Discover tips for securing reliable connectivity that supports your tech needs, enhances attendee engagement, and keeps your exhibit running smoothly.

Engage Customers with Mobile Marketing

Mobile marketing can be a powerful tool at trade shows. Discover strategies to engage customers on their devices, from SMS updates to interactive apps, keeping your brand top-of-mind and fostering connections.

5 sensible goals for sustainable exhibits

Building a sustainable exhibit benefits the environment and your brand. Discover five practical goals for making eco-friendly choices in materials, logistics, and design, helping you reduce waste and engage responsibly.

Getting Qualified Leads

Securing qualified leads is essential to trade show success. Explore strategies to engage attendees, gather valuable information, and convert interactions into profitable opportunities that boost your event’s ROI and sales pipeline.

Customer Loyalty

Customer loyalty is built on connections. Learn how to use trade shows to create lasting relationships with clients, enhance engagement, and implement strategies that foster brand loyalty long after the event ends.

Turn It Around With Technology

Integrating the right technology can give your trade show display a powerful refresh. Learn how to use digital tools and interactive tech to boost engagement, improve lead capture, and create a memorable visitor experience.

Selecting and Finding Trade Shows

Selecting the right trade shows can maximize your brand's impact. Explore strategies for identifying the events that align with your goals, attract your target audience, and offer the best opportunities for networking and brand exposure.

Success with Social Media & QR Codes at Events

Social media and QR codes are powerful tools for event success. See how integrating these elements into your trade show strategy can increase engagement, connect w/ attendees, & create a seamless experience that boosts brand visibility.

Successful First Dates

Engage attendees from the start with impactful first interactions at your trade show booth. Explore essential tips to create memorable impressions, build connections, and increase the likelihood of lasting relationships for your brand.

Outdoor Event Marketing Checklist

Planning an outdoor event? This checklist covers everything you need to prepare for a successful outdoor marketing experience, from logistics and permits to on-site setup tips, helping your brand make an unforgettable impact outdoors.