Event Strategy

Expert Tips for Seamless Event Planning

Get tips to help you handle the many facets of trade show planning

Check out our latest blogs, designed to help you maneuver the many facets of tradeshow and event planning!

How to Build and Train a Powerhouse Trade Show Team for Maximum Impact

Your team is one of your greatest assets on the trade show floor, and their performance can make or break your event success! Equip them with all the tools and training necessary to have a successful show.

Psychology of a Space: Designing Exhibits That Resonate

The way we perceive space, influenced by various design elements, has the ability to shape our emotions, behaviors, and overall experience within an environment.

Designing for Diversity: Creating Inclusive and Accessible Exhibit Spaces

Why should you consider inclusivity and accessibility when designing your next exhibit space? To welcome and accommodate visitors of all abilities, backgrounds, and preferences, ensuring that everyone has an equal opportunity to engage with and enjoy the event.

Ten Event Marketing Challenges Facing Companies in 2024

Dive into the top ten challenges currently shaping the world of event marketing, from technological integration to evolving audience expectations. And our solutions to help you navigate your options.

January 11, 2024

The Designer’s Toolbox – Entry 02: Dancing with Budgets

At the intersection of design & budgeting, explore the dynamics shaping exhibit creation. Discover how innovation, in-house expertise, & rentals create a cost-effective seamless fusion.

December 5, 2023

The Power of a 20×20 Booth: Unveiling the Advantages of Trade Show Booths

From commanding presence to enhanced brand visibility and versatile designs, discover how this booth size can maximize your impact in the competitive world of trade shows. Create immersive environments, foster engagement, and optimize networking opportunities with the flexibility and customization options offered by 20x20 exhibits. Elevate your brand experience and stand out at industry events with this winning combination of size and impact.

November 22, 2023

Innovations in Custom Trade Show Booth Strategies

Explore the latest trends in trade show booth strategies for 2024. Discover innovative concepts, technologies, and marketing tactics to stand out in a competitive trade show landscape. Learn how to engage visitors with digital twins, 3D content, and multi-sensory experiences. Plus, create a buzz with games and prizes that leave a lasting impression. Customize your trade show booth design to align with your brand's vision and achieve event success.

October 25, 2023

Reclaiming Connection: The Power of In-Person Marketing in the Digital Age

In an era dominated by virtual interactions and digital engagement, the enduring significance of person-to-person marketing has been a topic of much discussion. The question arises: "Is face-to-face marketing still relevant in the age of social media?" The unequivocal answer is yes. Notably, face-to-face marketing is not only relevant but also experiencing a resurgence in the wake of the COVID-19 pandemic. The sales events industry, in particular, is witnessing a remarkable rebound, indicating a growing preference for event marketing.

September 22, 2023

Trade Show Trends: A Sneak Peek into the 2023-2024 Season

Trade shows, much like the world of the ever-evolving fashion industry, witness a few key trends that ripple through the exhibiting business landscape. In a landscape where originality stands paramount, the emergence of a novel and crowd-pleasing concept is a rarity, but when it happens, it sets the stage for a wave of emulation among competing companies.

September 1, 2023

Take the Stress Out of Trade Show Planning and Execution with a Well Executed Timeline

Exhibiting at trade shows is an intricate endeavor that demands considerable time, effort, and strategic finesse. The flurry of deadlines can lead to unexpected expenses if not met, underscoring the need for a meticulously designed timeline that guides the booth display process. Constructing a timeline requires an upfront investment of your resources, but the rewards of streamlined execution and successful outcomes make it an important endeavor for a successful trade show.

August 15, 2023

Choosing the Right Opportunity: Keep Your Event Goals in Mind for a Successful Trade Show ROI

In today's fast-paced business world, face-to-face interactions have retained their significance despite the rise of digital marketing strategies. Trade shows offer a unique opportunity for companies to showcase their offerings, connect with potential customers and clients, and gain industry exposure. However, not all trade shows are created equal, and selecting the right trade show program can spell the difference between a successful return on investment (ROI) marketing plan and a disappointing return on investment venture.

How to Identify and Track Trade Show Goals

Having definitive goals will keep you and your team on track throughout the process of designing, implementing, attending and evaluating your trade show program return on investment (ROI). It is far too easy to fall into the “everyone goes to trade shows” mentality and ignore specific and measurable goals that hone your trade show program initiatives to a razor’s edge.

7 SMART Objectives to Achieve Your Trade Show Goals

Get ready to level up your trade show game by setting SMART goals to bring structure and laser focus to your planning. SMART, which stands for Specific, Measurable, Attainable, Realistic, and Timely, is the ultimate formula for success. Let's dive into 7 examples of SMART objectives to rock your next trade show.

Design Ideas to Consider Before ExhibitorLIVE 2023

ExhibitorLIVE23 is just around the corner, and we’re excited to debut our 35th anniversary display! If attending, we'd like to offer you a complimentary exhibit hall pass. Read on to find out how to get yours.

How to Save Time & Money with Trade Show Displays

A quality-crafted trade show display should last several years, but its lifespan will vary depending on the frequency of use and how it’s stored. Exhibits get a lot of wear & tear when they’re shipped, assembled, displayed, disassembled, and shipped back.

Considerations To Help Achieve Your Trade Show Objectives

Whether you have an existing booth or are working with a display house to build a new one, it’s crucial for your team to understand why you are spending valuable budget dollars to exhibit at trade shows. Planning and a firm understanding of your overall marketing strategy is key to realizing the exhibit’s goal. We’ve included some common trade show objectives that can help you with that.

February 21, 2023

Tricks and Treats

By taking the time to know and understand your audience and tailoring your message to fit their needs, the payoff can be huge; in brand recognition, revenue and increased popularity. Remember: Knowing your audience is not just about what you think they’re going to buy, but what they aren’t. Make it your business to anticipate their expectations; tailor your call to action in a way that makes the audience feel they need to do what it is you’re telling them to; find creative ways to reach them on an emotional level, and don’t be afraid to try something different.

October 12, 2022

Top 5 Things to Know Before ExhibitorLIVE22

FACE TO FACE HAS NEVER BEEN MORE IMPORTANT, BUT WHAT HAS CHANGED SINCE COVID? Every day we engage with new and existing Exhibitors who have actively participated in shows for the 2021-2022 year and are planning for 2023. We have also been in touch with many Exhibitors who have taken smaller spaces or just sat out the last 12 months, waiting to see what is going to happen with Events, Conferences and Private Events. The jury is back, and Live Events are back, but they are different from the Pre-Pandemic era.