Live Events

Expert Tips for Seamless Event Planning

Get tips to help you handle the many facets of trade show planning

Check out our latest blogs, designed to help you maneuver the many facets of tradeshow and event planning!

Trade Show Selling – The Elevator Pitch or Commercial

A great pitch can make all the difference at trade shows. Learn when to use an elevator pitch versus a commercial approach, and how each can effectively capture attendee interest, convey your brand’s value, and generate quality leads.

Trade Show Staffing

Your trade show staff plays a crucial role in attracting and engaging visitors. Discover strategies for selecting, training, and empowering booth staff to represent your brand effectively and maximize lead generation at every event.

New Product Announcements at Trade Shows

Trade shows are the ideal platform for new product launches. Discover strategies for announcing products that capture attention, boost engagement, and make a memorable impression, setting the stage for post-show sales growth.

Green & Sustainable Trade Show Displays

Sustainability is a growing focus in exhibitions. Explore eco-friendly options for trade show displays, from reusable materials to sustainable practices, that showcase your commitment to the environment and attract conscious consumers.

Measuring Trade Show ROI

Understanding trade show ROI is essential for evaluating success. Discover metrics and strategies to measure return on investment, optimize spending, and ensure your trade show efforts yield valuable business results.

Trade Show Booth Attractions – Games, Giveaways and Prizes

Draw more visitors to your booth with fun attractions like games, giveaways, and prizes. Explore engaging activities that entertain attendees, increase interaction, and leave a lasting impression of your brand.

VIP Invites for Trade Shows

VIP invites can elevate your trade show experience. Learn how to craft personalized invitations and plan exclusive experiences that strengthen client relationships, enhance brand loyalty, and make your booth a must-visit for key attendees.

2010 Trade Show Strategy Review

Looking back at 2010's trade show strategies, we highlight key lessons to guide future planning. Learn from successes and challenges to build a more effective exhibiting approach, fostering engagement and driving results.

Trade Show Terminology – Jargon Defined

Trade shows have unique terminology that can be overwhelming for new exhibitors. Our blog decodes common trade show jargon, helping you understand key terms and navigate industry language confidently as you prepare for your next event.

Promotional Products for Trade Shows – Do Promo Items & Giveaways Work?

Promotional products are popular at trade shows, but do they really work? Explore the effectiveness of giveaways, tips for choosing impactful items, and strategies for maximizing brand visibility and attendee engagement.

No Trade Shows? Non-traditional Event Marketing Ideas

Explore non-traditional event marketing ideas when trade shows aren’t an option. Discover creative approaches to reach audiences, increase brand visibility, and foster connections outside of traditional trade show environments.

Trade Show Sales Success – Post-Show Follow Ups

Post-show follow-up is crucial for converting trade show leads into sales. Strategies for effective follow-up communication that keeps your brand top of mind, builds on initial interest, & helps turn new connections into loyal customers.

Going Green at Trade Shows – How to Make Your Trade Show Display Eco-Friendly

Going green at trade shows is increasingly important. Discover eco-friendly practices for your exhibit, from sustainable materials to waste reduction strategies, that benefit both the environment and your brand’s image at industry events.

Know Your Trade Show – Preparation is the Key to Success

Preparation is crucial for trade show success. Explore essential planning steps, from budgeting and logistics to booth setup and staffing, that set your exhibit up for a smooth, engaging experience that drives results and maximizes ROI.