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Exhibit Design

Expert Tips for Seamless Event Planning

Get tips to help you handle the many facets of trade show planning

Check out our latest blogs, designed to help you maneuver the many facets of tradeshow and event planning!

Summer’s Ending – Is Your Trade Show Strategy Ready for Fall?

This period is prime time for businesses to launch new products, finalize year-end strategies, and set the stage for the coming year with successful face-to-face marketing events. Now is the crucial moment to set the wheels in motion with your exhibit designers to ensure your shows this next cycle are as successful as possible for your business and marketing goals.
August 16, 2024

Mastering Exhibit Design: “The Space Between”

The main components of every exhibit design vary greatly from project to project. From structure to graphics, products, A/V, demos, and more, there's plenty to consider when orchestrating the “dance” within a good design. One of the main unspoken elements necessary for an effective composition is the space between everything. Visual breathing room is so important when directing the viewer’s attention to where you want it to be.
June 28, 2024

Celebrating Client Success with Award-Winning Brand Experiences

Thanks to our collaborative efforts, Apple Rock, Bühler Group, and MÜNZING were honored at the Hermes Creative Awards, earning awards for innovation in trade show booth design!
May 20, 2024

The Science of Storytelling in Exhibit Design

The science of storytelling in exhibit design is a powerful tool, capable of transforming ordinary exhibits into extraordinary, memorable experiences.
April 8, 2024

Psychology of a Space: Designing Exhibits That Resonate

The way we perceive space, influenced by various design elements, has the ability to shape our emotions, behaviors, and overall experience within an environment.
March 25, 2024

Designing for Diversity: Creating Inclusive and Accessible Exhibit Spaces

Why should you consider inclusivity and accessibility when designing your next exhibit space? To welcome and accommodate visitors of all abilities, backgrounds, and preferences, ensuring that everyone has an equal opportunity to engage with and enjoy the event.
March 14, 2024

The Designer’s Toolbox – Entry 03: A Gray Area

Ready for a much needed conversation. A topic that most think is very straight forward, but actually has quite a few variables to achieve the best outcome. Let’s talk COLOR in the large format graphic printing process.
February 29, 2024

The Designer’s Toolbox – Entry 02: Dancing with Budgets

At the intersection of design & budgeting, explore the dynamics shaping exhibit creation. Discover how innovation, in-house expertise, & rentals create a cost-effective seamless fusion.
December 5, 2023

The Power of a 20×20 Booth: Unveiling the Advantages of Trade Show Booths

From commanding presence to enhanced brand visibility and versatile designs, discover how this booth size can maximize your impact in the competitive world of trade shows. Create immersive environments, foster engagement, and optimize networking opportunities with the flexibility and customization options offered by 20x20 exhibits. Elevate your brand experience and stand out at industry events with this winning combination of size and impact.
November 22, 2023

Elevating Your Brand with Trade Show Graphics

Trade show signage is the canvas upon which your brand's story unfolds at critical business events. In our latest blog post, delve into the art and science of leveraging expert graphics to elevate your brand's presence. Explore the strategic use of color, master the crafting of compelling messages, and understand the significance of high-resolution graphics. Learn how meticulous attention to fit and finish can enhance your booth's professionalism. Uncover the impact of large format graphics and the effectiveness of tailoring visuals for specific audiences. Discover why a fresh, targeted approach can revitalize your brand's image at trade shows.
November 8, 2023

The Designer’s Toolbox – First Edition

Explore the world of design at Apple Rock through the eyes of Jonathan Hackler and discover the valuable tools, resources, and creative processes that make us unique in the exhibiting industry. Join us on a journey through our creative arsenal.
October 31, 2023

Innovations in Custom Trade Show Booth Strategies

Explore the latest trends in trade show booth strategies for 2024. Discover innovative concepts, technologies, and marketing tactics to stand out in a competitive trade show landscape. Learn how to engage visitors with digital twins, 3D content, and multi-sensory experiences. Plus, create a buzz with games and prizes that leave a lasting impression. Customize your trade show booth design to align with your brand's vision and achieve event success.
October 25, 2023

The Future of Exhibit Booth Design

The trade show floor and exhibit landscape are witnessing a paradigm shift. As advances in technology expand exponentially and marketing techniques evolve, what strategies should you implement to stay ahead of the curve and the competition? The answer lies in the art of exhibit booth design, where innovation is the key to success.
October 13, 2023

Design Ideas to Consider Before ExhibitorLIVE 2023

ExhibitorLIVE23 is just around the corner, and we’re excited to debut our 35th anniversary display! If attending, we'd like to offer you a complimentary exhibit hall pass. Read on to find out how to get yours.
April 18, 2023

How to Save Time & Money with Trade Show Displays

A quality-crafted trade show display should last several years, but its lifespan will vary depending on the frequency of use and how it’s stored. Exhibits get a lot of wear & tear when they’re shipped, assembled, displayed, disassembled, and shipped back.
March 27, 2023

Considerations To Help Achieve Your Trade Show Objectives

Whether you have an existing booth or are working with a display house to build a new one, it’s crucial for your team to understand why you are spending valuable budget dollars to exhibit at trade shows. Planning and a firm understanding of your overall marketing strategy is key to realizing the exhibit’s goal. We’ve included some common trade show objectives that can help you with that.
February 21, 2023

What Makes a Trade Show Booth Effective: Examples of Some of our Best (Rental) Exhibits

Having an effective exhibit design is one of the most important things your company can do for your next trade show. It’s imperative that your exhibit design reflects your company’s goals and objectives for the show. An effective booth also commands attention while being inviting and informative. Take a look at a few of our most effective designs.
February 17, 2023

Printer Palooza: The Magic of Dye Sublimation & Latex Printing

Apple Rock has recently invested in innovative printing technology by adding two specialized printers to its arsenal: the HP Stitch S1000 dye sublimation printer and HP R1000 Flatbed Latex Printer.
January 11, 2023
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