Trade Show Tips

Expert Tips for Seamless Event Planning

Get tips to help you handle the many facets of trade show planning

Check out our latest blogs, designed to help you maneuver the many facets of tradeshow and event planning!

History of the Trade Show Industry: The First Trade Show

The Great Exhibition of 1851, known as the world’s first trade show, paved the way for today’s exhibiting practices. Uncover the fascinating evolution of trade shows and how they continue to connect businesses and audiences worldwide.

Faster, Better or Cheaper- Pick Two

Investing in a high-quality display brings lasting benefits. Avoid the pitfalls of cheap options that require frequent repairs. Discover why durable, well-made displays are worth it and how they support a strong brand image over time.

Spring Into Savings with POWER UP!

Spring into savings with expert tips for optimizing your trade show budget. From discounted materials to strategic planning, find ways to maximize your exhibit’s impact while minimizing costs this season.

Outdoor Marketing Events Versus Traditional Trade Shows

Outdoor marketing events offer unique advantages over traditional trade shows, from increased visibility to diverse audience engagement. Explore the pros and cons of each approach to find the right fit for your marketing goals.

Tips for Hosting Great Demonstrations on the Trade Show Floor

Master the art of live demonstrations on the trade show floor. Get essential tips for creating engaging, memorable demos that captivate your audience and showcase your products effectively.

Tips for Networking at a Trade Show

Make the most of trade show networking opportunities with these effective strategies. Learn how to connect meaningfully, create lasting impressions, and build relationships that extend beyond the event.

The Role of Integrated Marketing in Trade Shows and Conferences

Discover the power of integrated marketing at trade shows. Learn how combining digital, social, and in-person elements creates a cohesive experience that reinforces brand presence and maximizes engagement.

The Role of Social Media at Your Trade Show or Conference

Boost your trade show’s impact with social media strategies that engage attendees and extend your reach. Discover how to use platforms effectively before, during, and after the event to enhance visibility and foster connections.

What is the Best Location for Your Exhibit?

Location is key to trade show success. Learn how to choose the best spot on the exhibit floor to maximize visibility, traffic, and engagement, ensuring your booth draws attendees effectively.

Best Trade Shows of 2015

Take a look back at the best trade shows of 2015. This recap highlights key events, industry trends, and insights, helping exhibitors stay informed on impactful shows and innovations.

Available November 1st, inTouch Trade Show iPad App Update with Built-In Lead Generation

Enhance lead generation at trade shows with the updated InTouch iPad app. Learn how new features streamline lead capture and management, helping you turn event contacts into valuable prospects.

How to Avoid Hidden Trade Show Costs for Rigging Hanging Signs

Hanging signs can boost your exhibit’s visibility, but rigging costs add up fast. Learn strategies to manage these expenses, avoid surprises, and keep your budget intact while maximizing your display’s impact.

How to Avoid Surprise Drayage Charges on Trade Show Shipping

Surprise drayage charges can disrupt trade show budgets. Get expert tips on avoiding these unexpected fees by planning your shipping strategy carefully, ensuring smoother logistics and cost savings for your event.

Apple Rock’s Award Winning Booth and Display Designs

Apple Rock's commitment to innovation and quality in exhibit design has earned us multiple industry awards. Discover the exceptional designs that set us apart and make a lasting impact on trade show attendees.

SMS Marketing: Using Text Messaging in your Event Marketing Campaign

SMS marketing can increase attendee engagement and foster lasting connections. Learn effective strategies for getting trade show attendees to opt-in, maximizing reach and keeping them connected before, during, and after the event.

Drayage: A Foreign Word or Trade Show Cost?

Drayage costs can be a mystery for many exhibitors. Discover what drayage entails, its impact on your trade show budget, and strategies for managing these expenses effectively.

Driving Traffic Through Exhibit Design

Increase booth traffic with strategic exhibit design. Discover techniques to create a visually compelling, engaging exhibit that draws attendees, enhancing your visibility and event success.

Engage Your Facebook Fans

Increase engagement on Facebook with strategies to connect with your audience, boost interaction, and build a community around your brand, enhancing your social media presence.