Blog

Check out our latest blogs, designed to help you maneuver the many facets of tradeshow and event planning!

(Newest blogs always stay on top, but scroll through our 35 years of expert advice or search by topic.)

The Science of Storytelling in Exhibit Design

April 8, 2024 - 11:42am

The science of storytelling in exhibit design is a powerful tool, capable of transforming ordinary exhibits into extraordinary, memorable experiences.

Psychology of a Space: Designing Exhibits That Resonate

March 25, 2024 - 4:44pm

The way we perceive space, influenced by various design elements, has the ability to shape our emotions, behaviors, and overall experience within an environment.

Designing for Diversity: Creating Inclusive and Accessible Exhibit Spaces

March 14, 2024 - 7:58am

Why should you consider inclusivity and accessibility when designing your next exhibit space? To welcome and accommodate visitors of all abilities, backgrounds, and preferences, ensuring that...

The Designer's Toolbox - Entry 03: A Gray Area

February 29, 2024 - 1:11pm

Ready for a much needed conversation. A topic that most think is very straight forward, but actually has quite a few variables to achieve the best outcome. Let’s talk COLOR in the large format...

The Value of Custom Builds for Trade Show Exhibitions

February 12, 2024 - 3:22pm

When it comes to trade shows, standing out is not just an option—it's a necessity! Learn more about the world of custom trade show exhibits; they are strategic tools that can elevate your brand...

Sustainability in Custom Trade Show Exhibits: Best Practices

January 30, 2024 - 4:11pm

Learn how businesses can reduce environmental impact and position themselves as responsible industry leaders. Embrace sustainability for the future of custom trade show displays.

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Apple Rock's Award Winning Booth and Display Designs

September 30, 2014 - 5:52pm

Winning is an important aspect of our culture at Apple Rock, every day our team strives to win our clients with our expertise and design. Not just the first time, but every time. We have had an...

Dressing Your Booth and Your Staff

September 30, 2014 - 2:59pm

So your booth has been designed, built and outfitted with the latest lead generation technology. You have completed all your pre-show marketing initiatives and you have a great post show follow-up...

Apple Rock’s Adapt Technology Open House was a huge success

September 25, 2014 - 11:20am

In case you missed it, we would like to highlight some of the state-of-the-art technologies we showcased at our main headquarters in Greensboro, NC.

SMS Marketing: Using Text Messaging in your Event Marketing Campaign

September 24, 2014 - 10:00am

Short Message Service or SMS marketing is an easy, cost-effective way to reach a large, attentive audience. SMS marketing uses text messages to mobile devices to promote products or services. It is...

Facial Detection at Trade Shows: Targeted Messaging for Cohorts and Individuals

September 18, 2014 - 4:22pm

Facial Detection provides real-time, anonymous audience demographic data from real-world environments using standard web cameras. While it’s still quite new in the trade show industry, this...

Giant Interactive 3D Animations: Make your Display the Center of Attention with Projection Mapping

September 17, 2014 - 1:07pm

Projection Mapping is also known as video mapping and spatial augmented reality. This simple process uses projectors to redirect light turning common objects or surfaces into interactive 2D or 3D...

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