Blog

Check out our latest blogs, designed to help you maneuver the many facets of tradeshow and event planning!

(Newest blogs always stay on top, but scroll through our 35 years of expert advice or search by topic.)

The Science of Storytelling in Exhibit Design

April 8, 2024 - 11:42am

The science of storytelling in exhibit design is a powerful tool, capable of transforming ordinary exhibits into extraordinary, memorable experiences.

Psychology of a Space: Designing Exhibits That Resonate

March 25, 2024 - 4:44pm

The way we perceive space, influenced by various design elements, has the ability to shape our emotions, behaviors, and overall experience within an environment.

Designing for Diversity: Creating Inclusive and Accessible Exhibit Spaces

March 14, 2024 - 7:58am

Why should you consider inclusivity and accessibility when designing your next exhibit space? To welcome and accommodate visitors of all abilities, backgrounds, and preferences, ensuring that...

The Designer's Toolbox - Entry 03: A Gray Area

February 29, 2024 - 1:11pm

Ready for a much needed conversation. A topic that most think is very straight forward, but actually has quite a few variables to achieve the best outcome. Let’s talk COLOR in the large format...

The Value of Custom Builds for Trade Show Exhibitions

February 12, 2024 - 3:22pm

When it comes to trade shows, standing out is not just an option—it's a necessity! Learn more about the world of custom trade show exhibits; they are strategic tools that can elevate your brand...

Sustainability in Custom Trade Show Exhibits: Best Practices

January 30, 2024 - 4:11pm

Learn how businesses can reduce environmental impact and position themselves as responsible industry leaders. Embrace sustainability for the future of custom trade show displays.

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Using Public Relations to Enhance Your Company’s Presence at a Trade Show

August 13, 2014 - 6:37pm

When executed properly, a great public relations strategy enhances your company’s image at any trade show or event. It can be an influential marketing tool that helps build traffic, targets key...

Which Graphic is the Best Choice for Your Booth: How do you decide?

August 8, 2014 - 2:33pm

Graphics are a huge part of any trade show exhibit; in fact the exhibits themselves are designed to display your graphics in a creative, attention grabbing way. Custom trade show graphics are the...

Getting Ready for SEMA Trade Show in Las Vegas

August 6, 2014 - 8:29am

The Specialty Equipment Market Association (SEMA) Show is a global marketplace for automotive aftermarket parts and accessories, specialty equipment, performance, off-road, racing, restyling, light...

Choosing Carpet Rental for Trade Show and Conference Booths

August 1, 2014 - 1:20pm

Carpet is the often forgotten fifth wall of your trade show exhibit. It adds an important visual component to your booth that can direct the attendees to all the places you want them to visit or...

Projection Mapping: Why would I use that in my exhibit?

July 29, 2014 - 11:04am

Projection Mapping is also known as video mapping and spatial augmented reality. This simple process uses projectors to redirect light turning common objects or surfaces into interactive 2D or 3D...

A Guide to Exhibiting at the National Business Aviation Convention and Exhibition

July 25, 2014 - 9:50am

The National Business Aviation Convention and Exhibition (NBAA2014) will be held October 21-23, 2014 at the Orange County Convention Center in Orlando, Florida. This event is the premier opportunity...

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