Newsroom

Greensboro, NC – Apple Rock, a leading designer and producer of innovative exhibits and
environments, has been honored with three prestigious Hermes Creative Awards for its exceptional
work in 2024.

The Hermes Creative Awards is an international competition that recognizes outstanding creative
professionals involved in the concept, writing, and design of traditional and emerging media. Apple
Rock’s award-winning exhibits were selected under the Print Media | Advertising | Trade Show Exhibit
category.

The awards received by Apple Rock include:

• Platinum Award: Bühler Group – 30×40, 20×30, 20×20 & 10×10 Custom Modular Display
• Gold Award: Apple Rock’s 20×20 Honky-Tonk Booth
• Honorable Mention: MÜNZING – 20×40 Custom Display

“We are incredibly honored to be recognized by the Hermes Creative Awards for our innovative
exhibits and environments,” said Eric Burg, CEO and Founder of Apple Rock. “These awards are a
testament to the hard work and creativity of our talented design team, who continuously push the
boundaries of what’s possible to achieve our clients’ vision and provide even better solutions for
creating unique and memorable brand experiences.”

The platinum award-winning Bühler Group exhibit is a modular custom trade show booth designed to
seamlessly transition from a 10×10 footprint to a spacious 30×40 layout and beyond. This flexible
design allows Bühler to create an immersive exhibit with conference areas, product showcases, and
media displays while maintaining a cohesive look and beautiful presentation.

Apple Rock’s 20×20 Honky-Tonk Booth, which premiered at ExhibitorLIVE! in Nashville and the
Experiential Marketing Summit in Las Vegas, transformed the space into a lively saloon atmosphere
featuring interactive elements and digital games. From the custom-milled bar taps to the guitar-shaped stage and expansive murals paying tribute to Music City, all elements were meticulously
crafted in-house at their 120,000 square foot fabrication facility in Greensboro, NC. This exhibit not
only won a Hermes Gold award but was also voted “Best Booth” by attendees at the Experiential
Marketing Summit.

The 20×40 MÜNZING custom display, which earned an Honorable Mention, featured stunning
glowing elements, LED screens, and beautiful graphic towers, creating a visually striking and
engaging experience.

“I am always grateful for our talented designers and excited to see the level of creativity and talent my
team shows every day,” added Burg. “These awards are a well-deserved recognition of their
exceptional work.”