Event Strategy

Measuring trade show success can be daunting. Discover practical formulas for calculating ROI (Return on Investment) and ROO (Return on Objectives), helping you effectively communicate your event's impact.

Follow-up is critical to trade show success, yet many exhibitors miss out by delaying. Discover proven strategies for urgent and well-structured lead follow-up that boost engagement and drive post-show sales.

Equip your team with the right knowledge and technology to capture leads effectively at trade shows. Learn strategies to engage prospects and gather crucial data quickly and accurately for impactful follow-ups.

Review and improve your trade show program with strategic analysis. We offer a checklist to assess what works and what doesn't, allowing you to refine your approach for stronger ROI, better lead generation, and greater overall success.

Heading to CES in Vegas? We’ve gathered a list of must-see attractions. From adrenaline-pumping experiences to serene escapes & culinary delights, our list ensures your trip is filled w/ memorable activities beyond the trade show floor.

Attending PACK EXPO 2016 in Chicago? After productive days, unwind with our guide to Chicago’s vibrant dining and nightlife. From trendy restaurants to unforgettable experiences, find top spots to enjoy the city during your PACK EXPO visit.

Celgard chose Apple Rock for their Battery Japan exhibit. This case study shows how Apple Rock’s creativity and expertise in international exhibits helped Celgard make a lasting impression at one of Asia’s largest smart energy shows.

The trade show floor isn’t the only place to market your brand. Learn strategies for reaching attendees beyond the venue—from nearby events to gatherings—maximizing your brand exposure and engagement throughout the event.

Trade shows are ideal for launching new products. Capture your audience’s attention with targeted strategies, from pre-show planning to on-floor engagement, ensuring your latest innovation stands out and attracts the right audience.

How can you entice trade show attendees to engage with your booth? Discover effective greetings, body language, and conversation starters that create connections and encourage visitors to learn more about your offerings.

Why do we attend trade shows? It’s a basic question we sometimes overlook. Explore purposeful and beneficial insights from over 28 years of industry experience to help you understand the strategic value of attending these events.

EXHIBITORLIVE is the premier event for trade show professionals. With learning tracks, sessions, and an expo filled with tools, you’ll leave equipped with best practices to invigorate your marketing. Don’t miss this must-attend event.

Flooring is more than just a necessity; it can boost your exhibit’s impact and ROI. Discover how the right flooring choices make a difference in booth aesthetics and attendee engagement, giving you an edge at your next trade show.

As your event nears, it’s time to finalize crucial details. From order deadlines to marketing materials and booth setup, we cover essential steps to keep you organized and ready, making your trade show experience smooth and successful.

Selling on the trade show floor is a unique experience. Without the usual channels, you can offer direct, personal engagement. See strategies to make the most of this prime sales opportunity, creating connections that drive faster sales.

Planning is key to a successful trade show. Whether it's your first or 20th event, follow our high-level timeline covering the 6-12 months leading up to the show to ensure you meet deadlines, stay organized, & manage event preparations.