Trade Show Tips

Expert Tips for Seamless Event Planning

Get tips to help you handle the many facets of trade show planning

Check out our latest blogs, designed to help you maneuver the many facets of tradeshow and event planning!

Summer’s Ending – Is Your Trade Show Strategy Ready for Fall?

This period is prime time for businesses to launch new products, finalize year-end strategies, and set the stage for the coming year with successful face-to-face marketing events. Now is the crucial moment to set the wheels in motion with your exhibit designers to ensure your shows this next cycle are as successful as possible for your business and marketing goals.

August 16, 2024

The Science of Storytelling in Exhibit Design

The science of storytelling in exhibit design is a powerful tool, capable of transforming ordinary exhibits into extraordinary, memorable experiences.

Psychology of a Space: Designing Exhibits That Resonate

The way we perceive space, influenced by various design elements, has the ability to shape our emotions, behaviors, and overall experience within an environment.

Designing for Diversity: Creating Inclusive and Accessible Exhibit Spaces

Why should you consider inclusivity and accessibility when designing your next exhibit space? To welcome and accommodate visitors of all abilities, backgrounds, and preferences, ensuring that everyone has an equal opportunity to engage with and enjoy the event.

Ten Event Marketing Challenges Facing Companies in 2024

Dive into the top ten challenges currently shaping the world of event marketing, from technological integration to evolving audience expectations. And our solutions to help you navigate your options.

January 11, 2024

The Designer’s Toolbox – Entry 02: Dancing with Budgets

At the intersection of design & budgeting, explore the dynamics shaping exhibit creation. Discover how innovation, in-house expertise, & rentals create a cost-effective seamless fusion.

December 5, 2023

The Power of a 20×20 Booth: Unveiling the Advantages of Trade Show Booths

From commanding presence to enhanced brand visibility and versatile designs, discover how this booth size can maximize your impact in the competitive world of trade shows. Create immersive environments, foster engagement, and optimize networking opportunities with the flexibility and customization options offered by 20x20 exhibits. Elevate your brand experience and stand out at industry events with this winning combination of size and impact.

November 22, 2023

Elevating Your Brand with Trade Show Graphics

Trade show signage is the canvas upon which your brand's story unfolds at critical business events. In our latest blog post, delve into the art and science of leveraging expert graphics to elevate your brand's presence. Explore the strategic use of color, master the crafting of compelling messages, and understand the significance of high-resolution graphics. Learn how meticulous attention to fit and finish can enhance your booth's professionalism. Uncover the impact of large format graphics and the effectiveness of tailoring visuals for specific audiences. Discover why a fresh, targeted approach can revitalize your brand's image at trade shows.

November 8, 2023

Innovations in Custom Trade Show Booth Strategies

Explore the latest trends in trade show booth strategies for 2024. Discover innovative concepts, technologies, and marketing tactics to stand out in a competitive trade show landscape. Learn how to engage visitors with digital twins, 3D content, and multi-sensory experiences. Plus, create a buzz with games and prizes that leave a lasting impression. Customize your trade show booth design to align with your brand's vision and achieve event success.

October 25, 2023

The Future of Exhibit Booth Design

The trade show floor and exhibit landscape are witnessing a paradigm shift. As advances in technology expand exponentially and marketing techniques evolve, what strategies should you implement to stay ahead of the curve and the competition? The answer lies in the art of exhibit booth design, where innovation is the key to success.

October 13, 2023

Reclaiming Connection: The Power of In-Person Marketing in the Digital Age

In an era dominated by virtual interactions and digital engagement, the enduring significance of person-to-person marketing has been a topic of much discussion. The question arises: "Is face-to-face marketing still relevant in the age of social media?" The unequivocal answer is yes. Notably, face-to-face marketing is not only relevant but also experiencing a resurgence in the wake of the COVID-19 pandemic. The sales events industry, in particular, is witnessing a remarkable rebound, indicating a growing preference for event marketing.

September 22, 2023

Trade Show Trends: A Sneak Peek into the 2023-2024 Season

Trade shows, much like the world of the ever-evolving fashion industry, witness a few key trends that ripple through the exhibiting business landscape. In a landscape where originality stands paramount, the emergence of a novel and crowd-pleasing concept is a rarity, but when it happens, it sets the stage for a wave of emulation among competing companies.

September 1, 2023

6 Cost Considerations When Planning Your Trade Show Budget

Crafting an effective trade show budget lays the foundation for a successful campaign. Aligning expenses with your objectives, whether spotlighting talent for lead generation or investing in brand-enhancing giveaways, is pivotal. Your budget steers your trade show strategy, and while initially daunting, the process becomes smoother as you progress. While trade shows are valuable, costs can escalate rapidly.

Money-Saving Tips for Exhibitors: Maximizing Your Trade Show Budget

Learn how to maximize your trade show budget while creating an exceptional exhibit that aligns with your company's goals and objectives. Explore cost estimation, budgeting strategies, labor union considerations, and the crucial role of budgeting in achieving exhibition success.

Design Ideas to Consider Before ExhibitorLIVE 2023

ExhibitorLIVE23 is just around the corner, and we’re excited to debut our 35th anniversary display! If attending, we'd like to offer you a complimentary exhibit hall pass. Read on to find out how to get yours.

How to Save Time & Money with Trade Show Displays

A quality-crafted trade show display should last several years, but its lifespan will vary depending on the frequency of use and how it’s stored. Exhibits get a lot of wear & tear when they’re shipped, assembled, displayed, disassembled, and shipped back.

Printer Palooza: The Magic of Dye Sublimation & Latex Printing

Apple Rock has recently invested in innovative printing technology by adding two specialized printers to its arsenal: the HP Stitch S1000 dye sublimation printer and HP R1000 Flatbed Latex Printer.

January 11, 2023

Introduction to LED Video Display Tiles

If you've ever wondered about adding LED video display tiles to your trade show or branded space, this article will explain some of the basics you should know.

August 15, 2022