Maximizing ROI at trade shows requires smart planning and execution. From goal-setting to on-site engagement, explore strategies that increase exhibit impact, improve attendee interactions, and deliver measurable results for your brand.
October 27, 2023 – Greensboro Apple Rock, an innovator in the design and manufacturer of trade show exhibits, branded environments, and experiential marketing, announced today that its trade show displays have been honored with four MarCom Awards from the Association of Marketing and Communication Professionals. Apple Rock received two Platinum
Not all trade shows offer equal ROI. Learn how to choose the right trade show by aligning event opportunities with business goals. Discover strategies to connect with the right audience and maximize returns.
Creating a thorough trade show budget requires careful planning. Explore six essential cost factors, from booth setup to promotions, that help allocate resources wisely and meet trade show goals effectively.
Identifying and tracking trade show goals is key to success. Learn to set specific, measurable objectives that sharpen focus, improve effectiveness, and ensure trade show initiatives align with business goals.
Boost trade show performance by setting SMART goals. This guide explores seven objectives—Specific, Measurable, Achievable, Relevant, Time-bound—to provide structure, enhance strategy, and improve results.
Whether revamping an existing booth or building a new one, aligning trade show objectives with your marketing strategy is vital. Explore core objectives to make the most of your exhibit investment and enhance your overall event success.
Preparing early for the next trade show season brings calm and control. Define your goals, plan for product launches, and decide if your booth needs a refresh to ensure a smooth, successful season ahead.
Deciding to skip a trade show? Competitors may capitalize on your absence, capturing leads and market share. Learn the pros and cons of attending versus staying home and how to make the best choice for your brand’s visibility and growth.
Ready to save on your 2021 trade show program? Watch our VLOG to learn how early planning can help you maximize discounts and benefit from our low-risk refund policy, setting you up for success in the coming year.
Looking to stay connected with your customers? Discover ways to create your own events, from private open houses to mobile marketing setups, tailored to keep your brand in front of your audience and foster meaningful connections.
Staying visible to customers is crucial, especially now. Watch our VLOG for creative ways to use branded promotional items (SWAG) that keep your brand top-of-mind, making a memorable impact even when face-to-face isn’t possible.
The recent challenges have opened doors for creative sales approaches. Discover ways to empower your team on the road, recapture sales, and connect with new customers while gaining a competitive edge.
Interactive technology can elevate your exhibits, but it doesn’t need to be complicated. Discover straightforward, result-driven tech solutions to boost traffic, engagement, and lead generation without overwhelming your team.
Get the best trade show insights! We’ve compiled our top five blogs, each offering valuable tips and strategies to help you elevate your exhibit, maximize ROI, and engage your audience effectively.
Choosing an exhibit builder can be overwhelming. Our guide lists 10 essential questions to help you navigate options and select a partner who understands your goals, ensuring a booth that aligns with your vision and objectives.
Designing a trade show display can be daunting. We guide you through each step, from initial concept to final build, ensuring your exhibit captures your brand’s vision and meets your event objectives.
As your trade show approaches, preparation is key. Follow our comprehensive checklist to ensure a smooth, successful experience, covering every detail to help your team stay organized and ready to impress.
