Measuring trade show success can be daunting. Discover practical formulas for calculating ROI (Return on Investment) and ROO (Return on Objectives), helping you effectively communicate your event’s impact.
This time-lapse video showcases the setup of Schleich’s New York Toy Fair display, offering a behind-the-scenes look at Apple Rock’s detailed planning, shipping, assembly, and teardown for a complex trade show exhibit.
Attending PACK EXPO 2016 in Chicago? After productive days, unwind with our guide to Chicago’s vibrant dining and nightlife. From trendy restaurants to unforgettable experiences, find top spots to enjoy the city during your PACK EXPO visit.
Digital marketing is transforming trade shows. Discover six compelling reasons to replace print with digital, from flexibility and savings to improved lead quality, all enhancing your exhibiting success in today’s fast-paced environment.
Exhibiting at PACK EXPO 2016? With a few months to go, it’s crucial to use your time wisely for preparations. Our guide provides key steps to help you plan and finalize exhibit details, making your show experience seamless and successful.
If your exhibit is outdated but your budget is tight, consider affordable updates. Discover ways to refresh your display, giving your trade show booth a new look without exceeding your budget, ensuring a memorable appearance.
Trade shows are ideal for launching new products. Capture your audience’s attention with targeted strategies, from pre-show planning to on-floor engagement, ensuring your latest innovation stands out and attracts the right audience.
Don’t fall into the last-minute rush when planning for ExhibitorLive. Just as you encourage clients to plan ahead, ensure your own preparations are thorough. Our guide helps you organize efficiently, so you’re ready for this key event.
As your event nears, it’s time to finalize crucial details. From order deadlines to marketing materials and booth setup, we cover essential steps to keep you organized and ready, making your trade show experience smooth and successful.
The first person on the trade show floor plays a crucial role in ensuring a smooth event start. Learn why it’s important to have a supervisor or team member arrive before exhibit installation begins, preventing any last-minute issues.
Interactive technology, from touch screens to augmented reality, is reshaping trade show booths by enhancing visitor engagement. Explore interactive tools that can make your exhibit memorable and generate data for post-show analysis.
Staying within budget at a trade show can be challenging. From unexpected fees to last-minute changes, learn common causes of trade show overages and strategies to minimize them, helping you stay on budget and avoid financial surprises.
A hanging sign can boost your brand’s visibility at a trade show, but it requires careful planning. Uncover tips for coordinating labor & rigging to ensure your sign is properly installed, making your brand stand out on the show floor.
Quick decisions are often driven by visual impact—especially true on the show floor, where brands compete for attention. See what makes your exhibit visually captivating, tapping into the senses to capture interest and drive engagement.
Shipping to the advance warehouse versus direct to show can affect costs and efficiency. Learn the differences between these options to optimize your logistics, avoid unexpected fees, and ensure timely delivery of your trade show display.
Join us at our Greensboro HQ for Apple Rock’s biggest Open House event yet, featuring the latest in event marketing from Moss Exhibits, Nomadic Display, & Brumark Flooring. Find out how we can boost your next live event experience.
Searching for a reliable trade show display house in North Carolina? Discover how Apple Rock’s local expertise, cutting-edge designs, and dedicated support make us the ideal choice for all your exhibit needs.
Boost your trade show’s impact with social media strategies that engage attendees and extend your reach. Discover how to use platforms effectively before, during, and after the event to enhance visibility and foster connections.
