Whether revamping an existing booth or building a new one, aligning trade show objectives with your marketing strategy is vital. Explore core objectives to make the most of your exhibit investment and enhance your overall event success.
Preparing early for the next trade show season brings calm and control. Define your goals, plan for product launches, and decide if your booth needs a refresh to ensure a smooth, successful season ahead.
Deciding to skip a trade show? Competitors may capitalize on your absence, capturing leads and market share. Learn the pros and cons of attending versus staying home and how to make the best choice for your brand’s visibility and growth.
Ready to save on your 2021 trade show program? Watch our VLOG to learn how early planning can help you maximize discounts and benefit from our low-risk refund policy, setting you up for success in the coming year.
Looking to stay connected with your customers? Discover ways to create your own events, from private open houses to mobile marketing setups, tailored to keep your brand in front of your audience and foster meaningful connections.
Staying visible to customers is crucial, especially now. Watch our VLOG for creative ways to use branded promotional items (SWAG) that keep your brand top-of-mind, making a memorable impact even when face-to-face isn’t possible.
The recent challenges have opened doors for creative sales approaches. Discover ways to empower your team on the road, recapture sales, and connect with new customers while gaining a competitive edge.
Interactive technology can elevate your exhibits, but it doesn’t need to be complicated. Discover straightforward, result-driven tech solutions to boost traffic, engagement, and lead generation without overwhelming your team.
Get the best trade show insights! We’ve compiled our top five blogs, each offering valuable tips and strategies to help you elevate your exhibit, maximize ROI, and engage your audience effectively.
Choosing an exhibit builder can be overwhelming. Our guide lists 10 essential questions to help you navigate options and select a partner who understands your goals, ensuring a booth that aligns with your vision and objectives.
Designing a trade show display can be daunting. We guide you through each step, from initial concept to final build, ensuring your exhibit captures your brand’s vision and meets your event objectives.
As your trade show approaches, preparation is key. Follow our comprehensive checklist to ensure a smooth, successful experience, covering every detail to help your team stay organized and ready to impress.
Measuring trade show success can be daunting. Discover practical formulas for calculating ROI (Return on Investment) and ROO (Return on Objectives), helping you effectively communicate your event’s impact.
This time-lapse video showcases the setup of Schleich’s New York Toy Fair display, offering a behind-the-scenes look at Apple Rock’s detailed planning, shipping, assembly, and teardown for a complex trade show exhibit.
Attending PACK EXPO 2016 in Chicago? After productive days, unwind with our guide to Chicago’s vibrant dining and nightlife. From trendy restaurants to unforgettable experiences, find top spots to enjoy the city during your PACK EXPO visit.
Digital marketing is transforming trade shows. Discover six compelling reasons to replace print with digital, from flexibility and savings to improved lead quality, all enhancing your exhibiting success in today’s fast-paced environment.
Exhibiting at PACK EXPO 2016? With a few months to go, it’s crucial to use your time wisely for preparations. Our guide provides key steps to help you plan and finalize exhibit details, making your show experience seamless and successful.
If your exhibit is outdated but your budget is tight, consider affordable updates. Discover ways to refresh your display, giving your trade show booth a new look without exceeding your budget, ensuring a memorable appearance.
